Few things are worse than spending 40 minutes perfecting your coif only to have it lose a battle to gravity or the elements in five minutes flat. Jen Atkin, hair goddess to the stars, must have heard our pleas because today she launched a brand new product to her haircare brand, Ouai. The new Memory Mist is basically memory foam for your hair: your style will stay comfortably in place until you change it.
Just as your dreamy memory foam mattress curves to your body and keeps you supported and cozy until you wake, Memory Mist is designed to support your strands and keep that style you worked so hard to achieve looking fresh and perfect until your next wash. It actually memorizes your hair's shape and texture until your shampoo. It's like a non-sticky hairspray that's specific to your texture, and it lasts way longer. How cool is that?
The science behind it is pretty fascinating. First, you use on damp hair prior to blow drying or even on dry hair before using a straightener or curling iron. The fancy Memory Polymers lock in your hair’s shape and texture, while Prickly Pear Extract keeps frizz at bay and adds shine. Lastly, it's safe to use with hot tools up to 450 degrees thanks to Thermal Polymers that condition and protect.
A hairstyle that actually sticks? Sign. Us. Up.
The new Ouai Memory Mist is out today at sephora.com and theouai.com for $28. Have you tried the Ouai before? What's your favorite Ouai product?