So we first heard of Ouai's Dry Shampoo last week, and let's be honest, we freaked out. And we weren't alone. The collective beauty world on Instagram about lost it when they saw founder and celeb hairstylist, Jen Atkin, apply what appeared to be a wet styling mousse onto her roots and magically have perfect volumized hair. To see if our eyes were deceiving us, we decided to give this foam a shot ourselves.
The product: Ouai Dry Shampoo Foam ($28)
What it is: We all know (and love) dry shampoo, well this is dry shampoo amplified. As with most dry shampoos, the Ouai Dry Shampoo Foam is designed to soak up oil, revive second—or third-day—locks, and have your hair back in fighting form. The only catch? Instead of a powder or spray formula, this is a mousse texture. But don't worry! Upon applying to roots, the mousse works into hair and becomes an invisible powder.
Our take: Being the skeptic that I am, I was ready to put this to the test. Prior to testing, I took a spin class in which I worked up so much of a sweat that my roots were drenched. I then proceeded to take a steamy shower (without getting my hair wet!), and slept on my naturally wavy hair wrapped up in a top knot. Great image—I know. As you can imagine, the result the next morning was an unsightly mix of grease, frizz, and now two-day-old product residue. Seems like the perfect challenge for Ouai.
I applied the mousse just as Jen did in her Instagram: a healthy dollop in my palm, apply to roots, massage in. First thing I noticed was how wet the mousse was. I must admit, I began to panic. What did I just do? But after a few minutes of working the foam into my roots, I noticed the damp feeling was replaced by a dry, almost-powdery one.
I finished working the product in my hair until all semblance of product was gone. The result was a ton of volume (holy, wow), less noticeable grease, and aboslutely zero residue. Done and done.
Bottom line: This product was incredibly easy to use. There's virtually no prep, but I will say working it into strands is key. Failure to do so will result in greasy strands. Another thing I noticed while using this was just how potent the product was. A little went a long way. My original palm full was by far too much for even my full thick hair. I would recommend using a much smaller amount to start. And, although it did take some work to get it to properly sink into my roots, it was really no more work than any other dry shampoos I've used. In fact, with this, dare I say I saw just as much grease disappear and even more volume than my typical weapon of choice?
Want to see my post dry shampoo hair? Even better, want to see another editor test this for the first time live on screen? Watch our Facebook Live to see us demo the product!
Would you try a dry shampoo foam? Better yet, have you tried it? Write a review!