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Onomie Beauty Is the Instagram Brand You Should Be Using
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Onomie Beauty Is the Instagram Brand You Should Be Using

We're the three best friends...

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When Instagram first started supplying my feed with suggested posts or people to follow, I was thoroughly annoyed. You don't know me, I would think to myself each time it suggested I follow the account of a movie I'd never see or a weight-loss tea I'd never drink. But recently, Insta has been filling my feed with a number of cat accounts (#grateful) and a few suggestions for beauty brands. One brand being Onomie: a skincare brand I'd heard of before from a friend, but one I didn't really know anything about. So thanks to Insta actually knowing me better than I know myself and an almost-fate-like email intro from the brand, I followed the stars' advice and checked out the brand. And let's just say, you'd be wise to do so also.


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Founded on the prospect of simplifying beauty while still maximizing the results from your products, Onomie is an indie brand that relies on advanced formulas, clinical result-driven products, and luxury-quality at a reasonable price point. But here's the kicker. There are only three products in the entire line. Yep—uno, dos, tres. Now as someone who makes a career out of testing copious amounts of products, the thought of a brand keeping it short and sweet with only three products was both freeing and terrifying. But I was determined to acquaint myself with these products nonetheless.

The Powerful Priming Serum ($45) is a luxurious serum-like blend that acts like a gentle exfoliator, tone corrector, radiant booster, and primer. The creamy formula contains a number of known skin saviors: willowbark extract for cell turnover, vitamin c and daisy flower extract for brightness, blackjack botanical for collagen support, and more. I find it to be incredibly calming and hydrating. I've never been one much for a ton of products in the morning, but I've been applying pre-morning rinse and finding it's virtually all I need prior to my CC cream.

The A.C.E. Illuminating Eye Treatment ($35) is a lightweight eye treatment for anyone who wants instant gratification. The highlighting formula gives a noticeable instant radiance boost around your peepers, but thanks to a 10 percent vitamin C formula, it also improves the look of fine lines and wrinkles with continued use. Vitamin C isn't the only vitamin in this mix, though. There's vitamin B for skin barrier support, vitamin E for hydration and UV defense, and vitamin A for dark circle treatment. There are three color options so you can find your preferred illumination match pretty simply.

Lastly, there's my personal favorite and what I think is the star of the show: Bright Concealing Elixir ($25). This is unlike any concealer I've used before, in that it actually gives me instant noticeable results. I typically don't suffer from dark circles, but the days I do, I need help. I've been using just a few dabs of the Concealing Elixir in Germain or Trotula, depending on the day, and the second I'm done applying, I notice a change. The formula is so sheer and light that it never looks cakey, and yet it's so powerful that it covers completely. And it works to help skin over time as well thanks to inflammation fighters Brazilian ginseng, alfalfa extract, and white lily, as well as circulation supporter night sleeper extract. 

After using the products for most of the summer, I can safely say that I am a minimal product convert. (Who knew a line with only three offerings would virtually be all I'd need for most of my summer routine?) And although I can't guarantee I'll see the movie Instagram think I'd like, I can say that I'm going to pay a little more attention to the skincare products that keep popping up on my feed.

Have you tried Onomie? What do you think? Share your thoughts below! 

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