NYX Professional Makeup Launches New Collection with Epic Performance by Bebe Rexha

Beauty, Bebe and more

Minka M.
ByMinka M.

Influensters, this is big.

NYX Professional Makeup is breaking the digital mold, and they’re coming in hot. For the launch of their Spring 2021 Collection, the digitally native beauty brand has partnered with Triller and Snapchat to create a truly unique and immersive experience. The collaboration includes three firsts for the brand and its partners: collaborating with Triller and Snapchat to create an entertaining, end-to-end shopper experience, the first-ever Triller live concert by a beauty brand, and Snapchat’s first-ever augmented reality cosmetics pop-up shop. 

In celebration of the drop, world renowned superstar Bebe Rexha gave a virtual acoustic performance covering top hits including “Baby I’m Jealous” and “Meant to Be”, while rocking a 90s-inspired makeup look featuring all NYX Professional Makeup—see the look on her IGTV. Following the concert, the star directed fans to a Snapchat-powered AR store where beauty lovers get exclusive access to virtual beauty try-ons, arcade-style digital games, and explore some of the brand’s most exciting launches yet.

If you didn't get a chance to tune in, you're in luck! The AR store will remain open through 2021 with updates and future launches.


Here are some of our favorite products from the collection:

Lift & Snatch! Brow Tint Pen


What Influensters are saying: "This brow pen is amazing! The tip is so fine that it really does make hairlike strokes. My brows looked so good! Very easy to use as well, which is good for someone who isn’t into makeup daily. The color that was sent to me (ash brown) was spot on. Definitely going to be recommending to my friends so they can have “snatched” brows too! Will be purchasing this in the future! Great product from NYX." Nichole G.

Price: $11

The Brow Glue Instant Brow Styler

What Influensters are saying: "Holy moly. I didn’t think my eyebrow hairs were this long! This stuff is insane. It really holds the brows in place. I used the brow pen and then this over and it didn’t smear the color at all. Super easy to use and a little goes a long way." Moni H.

Price: $8

The Marshmellow Smoothing Primer

What Influensters are saying: "The NYX Marshmellow Primer really does the trick. When it says 10 in 1 benefits it means it. It does the job of a hydrating moisturizer, blurring primer, AND my makeup stayed all day. Usually with super slick hydrating primer my makeup tends to slip but this has been the exception there is a super slight tackiness that helps grip your foundation all day. Totally recommend this product!!" Elisheva H.


Price: $17


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