The creativity of beauty brands never ceases to amaze us. From palettes inspired by our favorite locations to entire collections inspired by candy, the creative juices of our these brands just keep flowing, and we keep buying! The latest uber innovative theme we spotted on Instagram comes from NYX—and it's channeling all of the elements.
The new "In Your Element" palette collection is a series of six palettes inspired by the natural elements around us. NYX teamed up with six beauty influencers to reveal these stunning palettes on Instagram. The palettes and accompanying elements include: Earth, Wind, Fire, Air, Water, and Metal. Naturally, each palettes theme partners with the eyeshadow colors and finishes inside, so you can bring your fave element to life.
Although the sneak peeks of the outside of the palettes are fine and dandy, any makeup lover knows it's what's inside that counts. Thankfully, yesterday NYX shared with us a preview of the shadow colors in their IG stories. We grabbed screenshots in case you missed the big reveal. Take a peek at each palette and its stunning shadows below!
Air: The air palette is a lovely mix of light-hued pastel-inspired shades that can help you create any soft shadow look.
Water: OK, we're loving the aqua color scheme of the Water palette. From baby blues to cobalts and turquoises, this is every blue you've ever imagined come to life.
Metal: With the Metal palette, you get a rich collection of vibrant basics and neutrals all with a rich chrome finish that we're eyeing hardcore.
Fire: Take one look at this vibrant, warm-scale palette and there's no question this is Fire—in every sense of the word.
Earth: This is our personal fave of the bunch. Earth is a smattering of wearable neutrals, basics, and rich earthy jewel tones.
Wind: Remember what we said about our favorite? We might have just changed our minds. Wind is a welcome blend of cool toned blues, indigos, and violets. Oh my!
You can shop these new palettes on nyxcosmetics.com starting September 4.
Which palette speaks to you? Share which element team you're on below!