We see new product launches every day here at Influenster. But this recent one that started hitting the shelves at Ulta this past March really caught our eyes. Yes, it has a cute Instagram. Yes, it's packaging is nice. But really, it's Nia's messaging that's getting us excited. Nia, a new skincare brand from Strivectin, is an anti-aging line that's targeted directly to Millennials and the "new" causes of aging that plague them.
Sure, those of us that fall in the over 15 but under 30 category still have to worry about pollution, free radicals, and sun damage when it comes to aging skin. But, we also need to be weary of hidden skin destroyers such as technology and a busy lifestyle. (In fact, one of the brand's new products even claims to fight "tech neck," which is caused by looking down at your phone a few too many times. Eeep!) Enter Nia—a play on words with Strivectin's patented NIA-114 proprietary technology and an acronym for Not Into Aging.
The new products started hitting Ulta shelves in March and include everything from a cleanser to an eye gel. See the new products below.
Nia Tech Neck Line Smoother ($36) to combat lines caused by repeatedly looking down at your phone.
Nia Glow On Demand Energizing Illuminator ($28) to help beat 4 pm slumps.
Nia Wash + Glow Hydrating Cleansing Foam ($22) to help wash away "signs of long days + late nights."
Nia Fully Charged Serum X Moisturizer ($39), which touts the lazy girl's solution to glow-y, healthy skin.
Nia Fake Awake Triple-Action Eye Gel ($36) to combat any all-nighters and potential lines caused by squinting at your phone non-stop.
Nia Sunday Detox Whipped Clay Peel-Off Mask ($36) to help you recover from a rough, albeit fun, weekend.
You can shop these products now at Ulta and Ulta.com.
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