The Hottest New February Beauty Launches
What new launch will be your beauty bae?Slideshow Mode
We know our Influensters swear by all things Kat Von D Beauty, especially the Lock-It Foundation. So when we learned that a new member of the long-wearing foundation family was coming, we new we had to share. The new powder version of the foundation delivers a matte finish, full-coverage look that also blurs skin for a smooth finish. With 26 shades to choose from, this is one launch that has us swooning already.
Afraid of the commitment of microblading? UD's new Brow Blade is a dual-ended ink and pencil that provides the same fine-point look of microblading sans the needle. On one end you get a pencil to shape, shade, and fill, while on the other end, you have a super fine brush that acts like a microblading needle to give the appearance of natural hairs. Be still our beauty hearts!
February might be the month to give your SO a little extra attention. But never underestimate the power of self care. Summer Fridays launched the new R + R Mask to treat yourself to the ultimate indulgence. This blush tube contains actual ground wild rose powder to exfoliate, while a argan, safflower, sesame, avocado and grape seed oils replenish skin with antioxidants. Are you in love yet? Check yes or yes!
Get ready to go nude! NUDESTIX just dropped a brand new multipurpose illuminator that boasts a natural sheen for skin, eyes, and lips. This metallic gel applies on seamlessly thanks to the delicate doe foot applicator that lets you get your highlight just where you want it. Blend it out for a more natural appearance or layer it on for a dramatic foil—either way, you're shining like the star you are. (Trust us, we've tried it and can attest!)
Your date night look just got even more fierce with a new version of the stila liquid eye shadow. This color-flipping shadow contains two marbleized shades in one tube that combine to create a pearlescent glimmer lid look. Thanks to eight vibrant shades, you can master that "can't take my eyes off you" look anyway you choose.
What says self care better than a little at-home facial? Now you can get that skin-transforming goodness from the comfort of your own home with Volition's brand new Apple Cider Vinegar Resurfacing Peel Pads. These AHA-rich pads work to put natural ingredients like witch hazel and citrus extracts to work to retexturize dull and uneven skin. This pack comes with 30 pads so you can treat yourself all month long.
In need of a new beaut BFF? You may have found your match with ColourPop's first-ever mascara launch. The new BFF Mascara comes in seven shades, including OG black, and works to lengthen and volumize lashes in a flash. Influensters have already tried this new launch and rave about the twisted nylon fiber brush, which makes for an easy, buildable look.
Do you believe in love at first sight? You just may with Puma x Maybelline's collaboration. Although there are any number of lust-worthy picks from the limited-edition products, but we have our hearts set on the Matte + Metallic Eyeshadow Duo Stick. This multi-use stick features both matte and metallic shadows to craft your desired look on the fly.
Skip the primer, Hourglass's new Vanish Seamless Finish Liquid Foundation is ready to be your only love. The liquid foundation features a highly concentrated formula for a full-coverage look with less product. Not only does it serve up a veil-like foundation look, but it also utilizes light-reflecting microspheres to blur skin for a filter finish. Plus, you can't beat that its waterproof, transfer-proof, and sweat-proof.
Fans of Fresh's Influenster Reviewers' Choice Award-winning Lip Treatment will likely swoon for the brand's latest launch: Mint Rush. The time-released technology of this lip conditioner allows for a refreshing, cooling minty sensation that keeps lips hydrated for up to 24 hours. Simply press you lips together to activate the encapsulation system
The indie hair brand that has Influensters buzzing dropped a brand new product designed to treat not only the scalp and hair but also the brows. The new 100% Organic Cold-Pressed Castor Oil is a total do it all from root to tip thanks to nourishing vitamin E and omega fatty acids that condition both hair and skin.
The latest from the beauty giant is one of the best new launches of the month, if you ask this editor! Pat McGrath's new FetishEyes is a lengthening and volumizing mascara that somehow magically does it all without the help of a curler or primer. Just one coat delivers the blackest black color to lashes as well a lifted and lengthened look.
GLAMGLOW's new do-it-all serum puts a six acid blend—lactic acid, salicylic acid, glycolic acid, mandelic acid, tartaric acid, and pyruvic acid—and detoxifying charcoal to the test for targeting fine lines, wrinkles, pores, and more. In addition to the purifying charcoal and acid blend, count on hyaluronic acid and eucalyptus leaves to get to work.
But a serum isn't the only new launch from our friends at GLAMGLOW. This charcoal-based toner tackles excess oil, breakouts, pores, and more. But it's not just charcoal that's doing all the work here: there's the potent combo of that six-acid blend, pore-targeting witch hazel, and calming eucalyptus leaves too.
Winter weather calls for products that can do it all. Jane Iredale's new hyaluronic acid-based serum offers a triple-header: it smooths, softens, and brightens. The