The countdown to Valentine's Day is on, Influensters! Although you might already be loading up on your favorite red lipstick and chocolates in honor of the big day, when it comes to fragrance, do you know which you're reaching for? Whether you're looking to buy for yourself or your special someone, we have just the list you need help you find the perfect Valentine's Day fragrance.
So how did we do it? With a little help from our Influenster community, of course! We analyzed more than 250,000 authentic, user-generated reviews in the fragrance category on our platform to determine the most-reviewed fragrances unique to each state. And the fragrance with the most number of reviews on Influenster? Victoria's Secret Love Spell Fragrance Mist took home the prize with nearly 15,000 organic reviews from Influensters like you!
Take a peek at some other finding we spotted from our fragrance-loving community and check out the winning fragrance in each state. Did your favorite make the cut?
Overall, the buzz for mass to luxury fragrances by state across the entire country is 2:3—meaning Influensters love a bargain fragrance but they sure love a luxurious find, too!
Regionally, the Northeast and West Coast both chat about luxury fragrance the most, with a ratio of 1:5 mass to luxury fragrance buzz. On the other hand, the South has a 2:3 mass to luxury ratio, while the Midwest favors affordable fragrances more with a 3:2 mass to luxury fragrance ratio.
Here are the most buzzed-about fragrances by state: