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2018's Most Popular Products According to Influensters

So much good makeup ahead!

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The new year might be upon us already, but we know you can't help but take these first few days of 2019 to reflect upon last year—both the good and bad! We already shared with you the top searched brands on Influenster, and now we're taking a look at the most popular beauty products of 2018. We know our Influensters are the experts when it come to all things beauty, so we know we can count on them to have the inside scoop on the best products around. 

Whether Influensters were searching for these products, writing reviews, or leaving a question about these items, these were the most visited products on all of Influenster in 2018. Take a peek at the top 10 most popular beauty products from last year. Didn't see your favorite? Leave a review of your must-have and post a picture with it in our #Bestof2018 gallery here!

1. Morphe x Jaclyn Hill Eyeshadow Palette ($38 with 3% cash back at Ulta)

Morphe x Jaclyn Hill Eyeshadow Palette

The #1 most popular beauty product on all of Influenster just happens to be an Influenster Reviewers' Choice Award winner as well. The Morphe x Jaclyn Hill Eyeshadow Palette has nearly 20K reviews on Influenster and boasts a 4.8-star rating thanks to its selection of 35 covetable eyeshadow shades.

 

2. tarte Shape Tape Concealer ($27 with 3% cash back at Ulta)

tarte shape tape concealer

It should come as no surprise that tarte's beloved Shape Tape came in at #2—this concealer has reached cult status among Influensters. With the #1 concealer spot secured and more than 38K reviews, this Reviewers' Choice Award Winner has earned every bit of its 4.7 stars.

 

3. Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette ($42 with 3% cash back at Ulta)

Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette

And yet another Reviewers' Choice Award Winner claimed a top spot. Seeing a pattern here? ABH's Modern Renaissance palette scooped up the #3 most popular spot thanks to its 14 wearable warm hues that can transition from season to season. The 4.8-star palette has earned more than 27K reviews on Influenster and holds the #2 slot for eyeshadow palettes!

 

4. Too Faced Born This Way Foundation ($39 with 3% cash back on Ulta)

Too Faced Born This Way Foundation

But it's not just eyeshadows that are claiming the top spots for Influensters. Too Faced's oil-free, barely-there foundation stole the #4 spot in 2018. Thanks to natural finish foundation and hydrating coconut oil infusion, this foundation had Influensters buzzing all year long. And with 22K+ reviews, we suspect this fan favorite will only get more attention in 2019.

 

5. Too Faced Better Than Sex Mascara ($24 with 3% cash back at Ulta)

Too Faced Better Than Sex Mascara

Too Faced is at it again with this all-time favorite: the Better Than Sex Mascara. This Reviewers' Choice Award Winner has earned close to 60K reviews (😍) on Influenster. Any question as to why this has earned holy grail status? Just see what one Influenster is saying about it: "If you want big, bold lashes without the flaky clumps and heavy feeling, this is perfect for you." Need we go on?

 

6. Estée Lauder Double Wear Stay-In-Place Makeup ($42 with 3% cash back at Ulta)

Estée Lauder Double Wear Stay-In-Place Makeup

As the #1-rated liquid foundation on Influenster, Double Wear has already earned it's 4.5 stars. And thanks to a tried-and-true formula that boasts 24 hours of wear, this 42-shade foundation has Influensters buzzing so much that it's earned 16K reviews and the #6 spot in the most popular product of 2018.

 

7. Maybelline Fit Me® Dewy + Smooth Foundation ($5.94 with 5% cash back at Walmart)

Maybelline Fit Me® Dewy + Smooth Foundation

Maybelline's Fit Me collection has long been a favorite of Influensters. And as it turns out, 2018 is no different. Claiming the #7 most popular slot is the Fit Me Dewy + Smooth Foundation. With a natural-looking finish and a radiant, dewy touch, this liquid foundation is so popular amon Influensters that its earned 12K reviews!

 

8. Maybelline Fit Me Matte + Poreless Foundation ($7.99 with 3% cash back at Ulta)

Maybelline Fit Me Matte + Poreless Foundation

Coming in just behind its Dewy cousin is the Fit Me Matte + Poreless Foundation from Maybelline. Thanks to the same tone-evening and natural finish formula just with a matte touch, this liquid foundation has claimed an astounding 52K reviews on Influenster. Thanks to those reviews, this foundation is the #10 liquid foundation on Influenster and the Reviewers' Choice Award Winner for Best Drugstore Liquid Foundation. 

 

9. Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer ($9.99 with 3% cash back at Ulta)

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

And Maybelline isn't done quite yet! Influensters couldn't stop buzzing about the drugstore classic that covers dark circles like magic. The Reviewers' Choice Award Winner has more than 36K Influenster reviews and a solid 4.4 stars, so it's no wonder it's such a fan favorite! Thanks to 12 shade options and a full-coverage formula, this is a total must for Influensters.

 

10. Benefit Cosmetics The POREfessional Face Primer ($32 with 3% cash back at Ulta)

Benefit Cosmetics The POREfessional Face Primer

Rounding out the top 10 (which happens to be all makeup!) is a product to help create that perfect beauty look. Benefit's The POREfessional boasts a pore-minimizing formula that practically erases fine lines and pores for a smooth canvas. Don't believe us? Let those 37K reviews and 4.4 stars do the talking!

 

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