Moroccanoil is Tackling Your Biggest Color Concerns With Their New Line
Yes, argan oil is still in charge.
Fading and hair color are as synonymous as happy hour and Friday night. Unfortunately, one of these is infinitely more of a bummer than the other. But now, you can color your hair in peace knowing that you can minimize fade and keep hair healthy. And best of all, this innovation is coming from the brand behind #1 hair treatment on Influenster. Just today, Moroccanoil announced they're coming out with an entire collection created specifically for those who color their hair—a total first for the brand.
You likely know Moroccanoil as the authority in argan oil, but now they're taking the healing power found in their oils, masks, and treatments and taking it to an in-salon and at-home collection for color-treated hair. More specifically, they're tackling chemical damage, mechanical damage, oxidation, and heat styling damage, which as anyone who has ever hit the salon knows, affects hair’s color vibrancy and health. The Color Complete Collection consists of both two in-salon treatments and three at-home products in the lineup.
First, up in the salon, there's the Moroccanoil ChromaTech PRIME treatment to reduce scalp discomfort during the coloring process. Then there's the Moroccanoil ChromaTech POST treatment to seal in the color and create a protective shield. Both of these treatments are ones you'll have to request while at the salon, so check out where to head into the salon closest to you here.
But, you don't have to visit the salon to get the benefits of this color care. There are three at-home products you can scoop up too. There's the new Moroccanoil Color Continue Shampoo and Conditioner ($26, each at Sephora), both of which provide nourishment and keep color intact maintained. Lastly, there's the Moroccanoil Protect & Prevent Spray ($30, Sephora), which can be used as a leave-in conditioner to create a shield that neutralizes free radicals and absorbs damaging UV rays.
If you're curious as to what makes this new collection a power player in the color game, it's the two new technologies Moroccanoil has created. Found in all five products is the ArganID technology, which infuses argan oil deep into the cortex of the hair. This helps repair and seal in nourishment for optimal color retention. But, that's not all. In the salon products, there's Colorlink, which mechanically and chemically strengthens and repairs hair fibers for advanced color retention.
Although this new collection won't hit stores and salons until May 1, you can actually pre-order the new products right now at moroccanoil.com. And, a little birdie told us that this new collection just might be making its way to some very lucky Influensters, so stay tuned for more info!
What do you do to keep your hair color last longer? Sound off below! And let us know if you plan on shopping this new line!