If you're well-versed in the candy world (and really, why wouldn't you be?!), you already know that M&M's just dropped a brand new Caramel flavor yesterday. And if you've already picked up a bag of the chocolate-coated candy, you know it's delightful. (We got the chance to taste test this before the big launch, and all we can say is yum.) But what you might not know is that there's something special about the new M&M's Caramels bag!
With just the click of your camera phone, the new M&M's bag turns into an arcade game. Let us explain. All you have to do to unlock the fun is first, buy a bag of the new Caramel flavor and then download the free augmented-reality app, Blippar, which is available for both Androids and iPhones. Next, open the app and point your phone at any M&M's Caramel bag and watch the fun begin.
And if you were in NYC yesterday and happened to be in the Times Square area, you might have witnessed a total M&M's take over. The brand set up put up billboards of the new candies and let bystanders test the games out themselves.
If you're curious what the games are, we had a chance to test them out ourselves. They're nostalgic-style arcade games and are reminiscent of the old games you used to play after school. And let's be honest, we can't think of a better way to kill time while nomming on your new favorite candy.
The new M&M's Caramels are available in the candy aisle now. Have you tried the new flavor? Let us know now!