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Millennials' Favorite Beauty Brand Isn't What You'd Expect

Millennials' Favorite Beauty Brand Isn't What You'd Expect

It's such a classic.

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One scroll through Instagram and you might think the hottest makeup brand among the Millennial crowd is a small-batch indie brand made on a rooftop in Brooklyn that comes packaged in a rose gold, unicorn, holographic bottle. And although you wouldn't be too far off in many aspects, a recent study from Corra actually shows that Millennials' favorite beauty brand is a classic drugstore brand that we guarantee we've all tried at some point.

The brand in question? Well, none other than COVERGIRL, of course! The classic beauty brand ranked as the beauty brand that Millennials are most loyal to. Of the 1,000 women surveyed, Millennials noted that the drugstore staple was the brand they returned to time and again and the brand they've used the longest out of other beauty brands.


It's easy to see why Millennials (and Gen Xers and Baby Boomers, too actually!) favor COVERGIRL. The brand has remained a household name or nearly 60 years and stayed current with trends in the ever-changing beauty space. They've even been one of the first beauty brands to name a male ambassador! Oh, and they're as affordable as ever.

Curious what COVERGIRL products Influensters are loving? Here are some of the top-rated CG products our members can't get enough of. Which is your favorite?


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