Hot off the big news that they are now 100 percent vegan, MILK Makeup surprise dropped some other pretty big product news. In fact, the indie favorite has a new spring launch for us. And it's all kinds of picture perfect pink fun. Get ready for the Watermelon Brightening Serum!
The new launch, naturally, remains true to the stick form beloved by MILK Makeup fans. The hot pink serum-in-a-stick boasts a vitamin-rich formula that aims to brighten and hydrate skin in one portable product. As the name implies, it's powered by watermelon extract, which is known as a hydrating and calming agent. (We've been seeing this power in action with products like Glow Recipe's Watermelonglow Sleeping Mask!)
But a pretty pink color and a watermelon name isn't the only claim to skincare fame this serum has: It has a whole cocktail of ingredients that take charge, too. There's Swiss garden cress sprout extract to brighten and even out tone, matrixyl to improve elasticity, prickly pear extract to hydrate, lentil extract to refine pores, and vitamins A, C, E to tackle those pesky free radicals.
Unlike other serums, which you pump out and apply with your fingers, this stick allows for a clean and super easy application. Use as you would any other serum and swipe on post cleansing and toner application. Because the ingredient list is so potent, expect brightening, evening, plumping, and hydrating benefits taking action. And as always, the Watermelon Brightenin Serum is cruelty free, vegan, paraben free, and fragrance/oil free.
Thankfully, we won't have to wait too terribly long to get our hands on this newest addition. Starting April 3, you'll be able to shop the Watermelon Brightening Serum for $36 at milkmakeup.com. And if you're a Sephora devotee, you can get your hands on the goods come April 20.
What is your favorite MILK Makeup product? Share you MILK picks below!