You know indie beauty brand MILK Makeup for their highly rated, Influenster-favorite products like the Blur Stick Primer, Holographic Stick, and newly launched Blur Liquid Matte Foundation. But cult-favorite products aren't MILK's only claim to fame. The brand has boasted a cruelty-free line since launching two years ago. And now they can add another exciting line to that brag: MILK is now 100 percent vegan.
That means the entire MILK line up is totally free of animal product or byproduct that doesn’t have a safe natural or synthetic alternative, says co-founder and COO Dianna Ruth. This good news comes just ahead of Earth Month, which kicks off in April and is a welcome announcement for beauty and animal-lovers everywhere!
As if that wasn't a sweet enough deal, you might recall MILK also does not use parabens, sulfates, SLS, SLES, formaldehyde, mineral oil, or talc. Yep, none of the bad here. Expect to shop your favorite products to still deliver the same color-payoff and quality you know and love now, just with a totally vegan spin.
What is your favorite vegan beauty brand? Sound off in the comments!