We don't have to tell you that drugstore beauty is at peek awesome in 2018. Last year brought us pretty amazing collabs (Gigi Hadid x Maybelline and L'Oréal x Balmain, we're looking at you!), but this year is already proving to be a stellar one as brands keep upping the game for new launches.
The latest drugstore brand to catch our attention with a launch that's worthy of any Sephora aisle comes from Milani. Now, you likely know Milani for their complexion and lip stars: Conceal + Perfect 2-in-1 Foundation + Concealer, Rose Powder Blush, and Amore Matte Lip Crème. But get ready, the brand has something pretty special dropping for your lids.
The new Bold Obsessions Eyeshadow Palette ($20, Walmart) is a collection of 12 (yes, really!) metallic and matte neutrals and basics that remind us of palettes nearly double the price. Now, you might recall that it's not until recently that drugstore brands have really served up palettes quite like this. Before, we were getting trios or quads (six shades, if we're lucky!) in very specific colorways. But after brands like COVERGIRL and Maybelline upped the number of pans in drugstore palettes with the TruNaked and The Nudes palettes, respectively, we got hopeful that brands were hearing our call for larger palettes. And now, with Milani's 12 shade options and highly-pigmented hues, Bold Obsessions has us thinking these times certainly are a changin'.
But, it's not just the number of color options that has us excited with this drugstore drop, but rather the colors themselves. This palette is slightly reminiscent of tarte's highly-rated Tartelette Amazonian Clay Matte Eyeshadow Palette ($46, Sephora) in terms of colors. There are universal neutrals that are essential to any eyeshadow collection just as those found in tarte. But Bold Obsessions also includes metallic-finish options and more jewel-toned hues as well, thus making it a pretty sound palette all around.
If this is the first sign of what's to come from drugstore brands in 2018, let's just say we're extremely excited. You can shop Milani's new Bold Obsessions Eyeshadow Palette right now on Milani's website for $20.
What do you think of this new drugstore launch? Which drugstore eyeshadow palette is your favorite? Share below!