Yesterday we revealed that Maybelline's special influencer collaborator was none other than Shayla Mitchell. Well, today we got even more news: We finally know what the products in the collaboration are—and they're going to be must-buys for sure.
This is the brand's first-ever influencer collaboration and consists of three shades of the Colossal Big Shot Mascara and a new City Mini Palette. The entire collection is as bold and unafraid as Shayla is and reflects her tastes and aesthetic. First, there's The Colossal Big Shot x Shayla Mascara in Poppin' Purple, Boomin' in Blue, and Baddest Black ($8.50 each). (The purple hue was chosen because it's the color of royalty, Baddest Black contains a special black pigment that's darker than all other Maybelline mascaras, and the blue shade pay tribute to Maybelline's classic blue!)
Lastly, there's a brand new City Mini! The City Mini Palette x Shayla are not only a curation of shades inspired by Shayla (and chosen by her!) but they're also formulated with a totally different formula! We're just loving the pink undertones of the palette for fall. Take a peek.
Set your alarms for 12 AM on August 11 because you'll be able to shop these goodies at Ulta.com and Maybelline.com. Rather hit up a store? No problem. They'll be in stores nationwide beginning September 2017 (until supplies last). Also, there will be a limited quantity of special edition products featuring premium monochromatic packaging sold nationwide, so be on the lookout!
Which products are you eager to scoop up? Share with us your shopping picks below!