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Your Favorite Fragrance is Turning 10

Your Favorite Fragrance is Turning 10


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We like to think our daily SPF regimen is helping us hide our age, but when we heard the news that one of our all-time favorite fragrances is celebrating its 10th anniversary, we couldn't help but feel pangs of nostalgia. Marc Jacobs Daisy, the fragrance that captured our attention as restless teenagers, is turning 10 and celebrating in a big way.

Just last week, Kaia Gerber (that's Cindy Crawford's daughter, in case you forgot), was named Daisy's newest face. Kaia will appear in a new campaign for the brand. And she took to Instagram to give us a little preview of the stunning campaign.


@marcjacobsfragrances @alasdairmclellan @kegrand #mjdaisy with @diliamartins and @sofia__mechetner 🌼

A post shared by Kaia (@kaiagerber) on



#mjdaisy for @marcjacobs by @alasdairmclellan

A post shared by Kaia (@kaiagerber) on


The new print, digital, and social campaign featuring Kaia will start rolling out this April. But that's not the only way the flower-clad fragrance is celebrating the big 1-0. Starting April 5, a special edition Daisy bottle will hit beauty counters. Although the juice will remain the classic raspberry, grapefruit, pear, violet, wild rose, apple blossom, musk, cedarwood, and plum cocktail, there will b a new all-white bottle featuring an oversize floral cap. We can already picture this bottle fitting comfortably on our vanity, thank you very much.

In the meantime, let's see what Influensters are saying about Daisy.

"Love this scent, especially in the summer! It's nice and light and just slightly sweet, not too overpowering. The packaging is super cute and I find that a little of this stuff goes a long way. I've already gone through a bottle because I adore the scent so much. I've also purchased the other versions of this scent because its one of my favorites."

Fabienne L.

"A classic, chic, warm and inviting scent. I absolutely love Daisy because you can wear it casually or dress up and still feel like it's an evening scent. The bottle is adorable too! As always with Marc!"

Maggie R.

"I love this scent so sooo much. It's long lasting and literally smells like you rubbed daisies on yourself. It's such a light, clean, floral smell that isn't overpowering whatsoever. It lasts a pretty good amount of time. It's one of those perfumes that make you feel really really good when you catch a whiff of yourself and realize how good you smell. When i have it on i catch myself wanting to bury myself in my sleeve so that i smell it constantly. I highly recommend this perfume."

Lilly M.

Do you wear Daisy? Let us know your favorite Daisy memory!

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