Meet the New Lash Primer We're Calling Epic

Take your lashes to the max

ByCarlie D.

Put the glue down and step away from your tweezers! This season, it’s all about elevating what you got and making your eyes pop with dramatic, voluminous, over-the-top lashes. Here to help you do just that, is the all-new Marc Jacobs Beauty Velvet Primer Epic Lash Primer and Velvet Noir Major Lash Mascara. We sent out these products in a VoxBox to 4,000 lucky influensters—and just in time for National Lash Day on February 19th!


marc jacobs beauty velvet noir primer mascara


Goodbye falsies, hello gorgeous real lashes

Fortified with a peptide and vitamin b5, this conditioning primer coats your lashes with an ultra-plush base that’s perfect for layering under your fave mascara. The result? Longer, thicker, irresistibly epic natural lashes. Pair it with your Marc Jacobs Beauty Velvet Noir Major Lash Mascara, and your lashes will go to the next level. Formulated with a super concentrated black pigment and designed to give you smudge-proof, intense lash volume, this fan-favorite can take your makeup look from dull to dramatic in just one sweep. Whether you want to accentuate a fresh-face, or amp up a full glam look, here’s how to do it:


  1. Coat your lashes with the Velvet Primer and watch the conditioning formula layer on an ultra-plush base.

  2. Place the Velvet Noir Major Lash Mascara right on your lash line and slowly swivel the lash-maximizing curvy brush back and forth against your lashes.

  3. Repeat Step 2 until you achieve your ideal false-lash look!


Did you receive your Velvet Noir Primer VoxBox yet? Are you loving it? Let us know your first impressions in the comments below! And remember to save your lash transformation pics for National Lash Day on February 19th!

About the Author
Carlie D.
Food Fanatic 🍕 Cardio Queen 👟 Matte Lip Maven 💋