Marc Jacobs Teases a Foundation that Lasts 24 Hours
And just wait until you hear about the SPF.
Get ready for some big news makeup lovers. And it's coming to you directly from one of Influensters' favorite brands: Marc Jacobs Beauty. Today, the brand behind some of our favorites like the #1 eyeliner on Influenster, the #2 mascara, and the crazy popular Dew Drops Coconut Gel Highlighter, just teased a brand new foundation that we're dying to get our hands on. Here's the scoop on the new Shameless Youthful Look 24-h Foundation with SPF 25 ($46, Sephora.)
Now, before you go on saying another foundation, listen up. This one boasts some serious benefits. The new medium-coverage foundation is buildable and creates a seamless, natural-looking finish that's entirely self-setting, thanks to its patented infinity milling process. And, the oil-free formula doesn't stop there. That self-setting formula means it's ideal for long wear, which means you're able to rock coverage for hours—24, in fact.
It also comes with the first-ever flashback-free, invisible SPF. So what does this mean exactly? Well, the encapsulated SPF-infused formula allows you to apply the product and get a sheer, transparent SPF coverage that kicks ashiness or chalky white under tones to the curb, making this a great option for all skin tones.
✨ Global Debut ✨⠀ ⠀ Self-Setting Finish. Invisible SPF Innovation. (You)thful, Only Better. Introducing Shameless, the newest foundation from #MarcJacobsBeauty. 29 flexible shades available online globally 2/9.⠀ ⠀ Featuring the face of Marc Jacobs Beauty, @adwoaaboah by @davidsimsofficial. Makeup by @diane.kendal, creative direction by @kegrand, hair by @guidopalau, nails by @jinsoonchoi. #SoShameless
But, it doesn't stop there. Because Shameless aims to deliver a more natural, youthful foundation option for all, you can expect to see 29 inclusive shade options hitting the market with this launch. And to give you that extra bit of a pick-me-up, the formula is enriched with snow mushroom and blue daisy extract for a more plumped up and hydrated skin barrier.
Although we've only seen a tease of this new launch (and a pretty epic campaign with Adwoa Aboah!), we do know that we'll have to wait a bit before being able to shop this new launch. Sadly, it won't drop online or in stores until February. Until then, we'll have to go on fulfilling our Marc Jacobs obsession else where. A little Le Marc Liquid Lip Crayon, anyone?
What's your favorite Marc Jacobs Beauty product? Sound off below!