BH Cosmetics and Global Beauty Influencer Launch an Ox-hilarating Collection Inspired by Lunar New Year
If you haven’t guessed it by now, 2021 is the year of the Ox.
Mark your lunisolar calendars, February 12, 2021 marks the end of the Year of the Rat, and the beginning of the Year of the Ox. Naturally, the question on everyone’s mind is: will this year be any better than the last? BH Cosmetics and XiXi Yang seem to think so—and they’re sharing the good vibes with makeup lovers and beauty enthusiasts. The beauty brand and tv personality and global influencer have joined forces to launch the brand’s first-ever Lunar New Year collection, Lunar New Year: 2021 Edit.
With last year being so grim, this limited-time collection is all about festive shimmers and shades inspired by illuminating lights after dark. The collection includes opulent shimmers in pearlescent neutrals, luxurious mattes and pops of color and smoky tones
"This is such an exciting passion project of mine because growing up, I didn’t see many faces in the beauty industry that looked like mine, and I certainly didn’t see products that celebrated my heritage,” said XiXi Yang. “A big part of who I am today is due to the transformative power of makeup! I’m so proud to team up BH Cosmetics, one of the biggest beauty brands that nourishes diversity and inclusivity, to create a special collection that celebrates the rich splendor of Lunar New Year!”
Xixi, who is Chinese-American and fluent in Mandarin, played an imperative role in creating a collection the was truly authentic and was able to guide the brand in capturing the full splendor of this holiday that is observed globally, down to the rich color story and symbolic product and shade names.
“Collaborating with XiXi on the Lunar New Year: 2021 Edit was a natural choice, not only because she has been an avid supporter of BH Cosmetics over the years, but also because it was important for us to be able to speak to the celebration in a completely authentic way,” said Fabrice Gibert-Darras, CMO of BH Cosmetics. “
Each part of the Lunar New Year: 2021 Edit perfectly encapsulates the intricate detail, color and history behind the festive holiday — here’s what’s inside the collection:
To learn more about the Lunar New Year: 2021 Edit, check out Xixi's video covering the collection one product at a time!
Let us know what you think of this collection and how you plan to ring in the Year of the Ox in the comments below. If you've tried this collection, we'd love to hear all about it with a review, or two!