We see new products hitting the beauty shelves everyday. What we don't see daily are products that combine quality and eco-friendly practices. And we certainly don't see this at a drugstore price. Until now. Unilever, the brand behind some of your favorite drugstore finds like Dove, Simple, POND's, and Caress, just dropped a brand new Millennial-targeted hair and body brand that does just that.
Love Beauty and Planet is a haircare, styling, and body care brand that is created with the Millennial consumer and ethical goals in mind. That means it's created with totally sustainable packaging and ingredients! The new drugstore brand will offer 18 haircare products and eight body products, each with a budget-friendly price sticker of $3 to $9. You can expect to see old standards like shampoo and conditioner, body scrubs and washes, but also some new players like the Showerless cleansing mist, which according to WWD, is "designed to act like a dry shampoo for the body by cleansing without using water." Consider us intrigued.
But that's not all. Most of the products are "based in 100 percent organic coconut oil" and contains fragrances that have been ethically sourced. Fragrances in the new line include Coconut & Ylang Ylang, Tea Tree & Vetiver, Coconut Water & Mimosa Flower, Argan Oil & Lavender, Shea Butter & Sandalwood, and Murumuru Butter & Rose. But the products don't just smell nice, they're strong performers too. In fact, the conditioners are complete with a unique formula that allows product to rinse out completely in 10 seconds or less, meaning you can spend less time and use less water in the shower. And, that cute packaging? It's designed to be completely recyclable with a label that can withstand your shower water but come off from heat at a recycling facility.
Now some of you might remember this isn't the first move toward a more natural beauty routine for a drugstore brand. Just this fall, Unilever also rolled out ApotheCARE, a botanical-based beauty brand, again at drugstore prices. If you ask us, this is a time for drugstore brands to shine. Stay tuned to Influenster as we learn more about these new products!
You can shop Love Beauty and Planet come January 2018! Be on the look out at your local grocery and drugstore to see when you can get your hands on the goodies!