If you're a loyal fan of Influenster (hey thanks!), then you know we've dubbed this the summer of mascaras. There have been so many innovations in the product category that we're personally having a hard time deciding which one we want to toss in our beauty bag. But one in particular has caught our eyes—pun intended. L'Oréal's Voluminous Lash Paradise Mascara ($8.97, Amazon) is not only a feast for the eyes (and a huge budget buy), but it's also giving one of our favorite award-winning mascaras a run for its money.
L'Oréal's new launch hit stores about a month ago and has already become a big hit on Influenster. It already has 130+ reviews and a 4.8-star rating in a month! And for good reason—it's really good!
But upon first glance, one can't help but compare it to Too Faced's Better Than Sex. ($23, Sephora) Now, if you're a true beauty aficionado, you know the clout that surrounds BTS. It's basically legendary in the makeup world for its defining, lengthening formula. Heck, it has 25K reviews on Influenster and won a Reviewers' Choice Award in 2016! Well, move over BTS, Voluminous Lash Paradise is here.
Similarly to BTS, Lash Paradise has an hourglass brush tip to allow you to wiggle into tight spots and fully coat lashes. It also contains a formula that gives a feathery, full look to lashes (we've tried it and can attest!). Lash Paradise also boasts 200+ bristles to really get in there and give your peepers volume. Although the formulations themselves are different, the look, feel, and results are pleasantly similar. Not to mention both rock photogenic Millennial pink tubes!
Now, we're not knocking our beloved BTS. We're still big fans of the cult classic! But for less than $10, L'Oréal has created a mascara that is both budget-friendly and delivers the results of an old favorite. And for that, we're falling hard!
What do you think of L'Oréal Voluminous Lash Paradise? Do you think it's a dupe for Too Faced's Better Than Sex? Let us know your thoughts below!