National Lipstick Day (July 29) might seem like an excuse to deck your pout out in wild hues and post a series of selfies on Insta. And you wouldn't be wrong. It totally is a fun day that even those of us here at Influenster have been looking forward to all week. (Stay tuned for our Editor's Picks for our favorite lipsticks coming at you this Saturday!) But L’Oréal Paris is looking to make the day more than just a time to show off your favorite lip shade. The brand is launching a brand new campaign, #READMYLIPS, to encourage lipstick wearers to go bold with their lips and their words.
The #READMYLIPS campaign will launch this Saturday, a.k.a. National Lipstick Day, to help spark the conversation that people's lips can be used for more than just pretty lipstick—everyone has something to say! To help launch the campaign, the brand is asking lippie fans to upload a photo or video showing off your bold pout and sharing why your lips are bold outside of your lipstick color choice. Think: an inspirational quote, a powerful message, words of encouragement, whatever you feel like saying!
To participate, post your bold selfie this Saturday and tag @lorealmakeup using #ReadMyLips and #lorealparis. Need some inspiration on what lipstick you should rock on National Lipstick Day? Here are three L’Oréal lipsticks that Influensters can't get enough of.
You can't beat a classic! Colour Riche is the top-rated L'Oréal lipstick on Influenster, so you know it's a keeper. Try a bold orange-red like Volcanic for an eye-catching pout!
Want a lippie that lasts and lasts? Infallible is an affordable option that can give you color for up to 24 hours. Try a fluttering shade like Lilac Infinite.
Prefer a kiss of metal? L'Oréal's new Infallible Metallic Paints are a powerful color option with a chrome finish added to the mix. Try Moon Lust for a dazzling dusty rose.
What lipstick will you be wearing on National Lipstick Day? Share below!