David Beckham Teams Up With L'Oréal for a New Men's Line

This is BIG.

Caitlin M.
ByCaitlin M.

Big news for our Influenster men coming! L'Oréal just teamed up with the impeccably groomed David Beckham for a brand new men's grooming line—and trust us, this is going to be big. Word just broke on the partnership this morning, and it already has the beauty world buzzing.


Beckham and L'Oréal will come together to launch House 99 by David Beckham, a brand new collection of 13 grooming products to help all men become grooming experts. (Why 99? Well, 1999 was when Becks married Posh, his eldest son, Brooklyn was born, and Manchester United won the treble—that's three trophies in a season for the non-Brits.) Not only will David be the face of the line (it is his after all!), but he will also share his own tips and recommendations to House of 99 fans. Tips directly from Becks himself? Yep, we're taking note.


house 99 david beckham
courtesy house 99

The feel of House 99 is totally old-school barbershop from the design to the products offered. In a press release, Beckham said, "For me, grooming is not only about how you look, but how you feel. It's about being comfortable, trying new things, and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house."

The new products will launch on Ulta come March 24 and include a 13 products ranging from beard and hair balm to shaving gel to beard oil and more. We'll be sure to keep our Influenster community updated as we learn more about each product Becks has in store for us!

What do you think of this partnership? Are you excited to try these products or share them with a man in your life? Share your thoughts below!

About the Author
Caitlin M.
Caitlin M.
Senior Editor at Influenster. Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller