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Beauty News Update: L'Oreal Introduces Beauty Emojis

Beauty News Update: L'Oreal Introduces Beauty Emojis

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Can we all agree there's a major lack of options for beauty lovers when it comes to emojis? Don’t get us wrong, we’re suckers for the pink lipstick and red kiss stain, but a girl’s gotta have variety! Well, the day has finally come. More than one hundred beauty emojis can now enter our conversations thanks to our friends at L’Oréal USA (insert kissy face emoji here). Allow us to break it down for you.

The scoop: L’Oréal USA announced the launch of “Beaumoji,” the most extensive beauty emoji keyboard. With exactly 130 emojis to choose from, you’d think our favorites would get lost in the shuffle. Wrong! The emoji’s are organized into five categories:

It Girl: Featuring illustrations of the top beauty trends.

Pampered Life: Highlighting characters experimenting with beauty activities.

Iconic: Featuring beauty products such as the Urban Decay NAKED Palette, Clarisonic, Maybelline New York Great Lash Mascara, and L'Oréal Paris Elnett Hairspray.

Love: Featuring icons and gestures for expressing enthusiasm for all things beauty.

BeYOUtiful: Encouraging users to embrace their inner and outer style.

The best part? That’s only the beginning! L'Oréal will update the keyboard seasonally as trends come and go. As a plus, it’s completely free!

P.S. L'Oréal is creating an emoji design contest for the artistic beauty lover! The challenge is to design and submit a Beaumoji using the hashtag #BeaumojiContest. The designs will be judged by a panel of leading beauty influencers. Three winners receive a trip to NYC for a VIP ticket to Beautycon Festival New York on October 1st. Their Beaumoji will be shown on stage in front of thousands of beauty gurus!

It’s now available for free download on both iOS and Android. Will you be downloading? Tell us in the comments below!

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