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See All the New L'Oréal Paris x Balmain Lipsticks
Courtesy L'Oréal Instagram

See All the New L'Oréal Paris x Balmain Lipsticks


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As September is inching closer and closer, we're getting one step closer to the launch of the season: L'Oréal x Balmain. We've already been eager with excitement at each teaser post L'Oréal and Olivier Rousteing post, and now we get our first peek at the complete collection, as well as the supermodels backing the campaign. Are you ready for your first look?


BALMAIN X L'ORÉAL PARIS #getready #unitedweareinvincible #weareallworthit 12 couture matt shades 💄

A post shared by OLIVIER R. (@olivier_rousteing) on


Just yesterday, Olivier posted the first promo image of all 12 of the new matte Colour Riche lipsticks. And just look at the star-studded squad he brought along: Soo Joo Park, Doutzen Kroes, Lara Stone, Ming Xi, Cindy Bruna, and Grace Bol, just to name a few. As you can see from the promo, there are three different color ways, each with four shades of lipstick tied into the themes.


BECAUSE WE ALL WORTH IT ⚡️ #getready #balmainxloreal So proud of my new lipsticks 💄 This is COUTURE #BalmainArmyisBack

A post shared by OLIVIER R. (@olivier_rousteing) on


Couture is a high fashion-inspired collection of lippies that evoke serious style. There's a red shade called Domination, a purple shade called Liberation, a coral shade called Confession, and a rose gold star shade called Confidence. Each lipstick from Couture comes housed in a sleek black tube. See them up close below.


Next, we've got Rock, a series of electric shades housed in cobalt marble tubes. 


Rock consists of a dark brown shade called Power, a grey shade called Legend, a blue shade called Rebellion, and a purple shade called Freedom. See these lovely shades up close below.



Lastly, there's Glamazone, an earthy safari-inspired collection of colors housed in marbleized emerald tubes. And yes, they're just as stunning as you'd imagine. 


In this collection, there's an orange shade called Fever, a brown shade called Glamazone, a beige shade called Urban Safari, and a kaki shade called Balmain Instinct. See these stunners below.


Don't forget to set a calendar alert for September 17, when the collection drops just in time for Paris Fashion Week. 

Which color collection speaks to you? Share you pick below!

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