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You'll Soon Be Able to Actually Wear Balmain Every Day

You'll Soon Be Able to Actually Wear Balmain Every Day

Dreams do come true.

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If wearing designer has long been a dream of yours, listen up because our friends over at L'Oréal Paris are about to make dreams come true. The legendary makeup brand just announced it will be collaborating with Balmain’s creative director Olivier Rousteing for a capsule lipstick collection.



Now that you've caught your breath, let us explain more. Olivier has created brand new hues, designed new packaging, and created a new advertising campaign for the brand's legendary Color Riche lipsticks, according to WWD.

"“The crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the world’s most-loved lipstick: Color Riche. Number-one globally, Color Riche lipstick is sold worldwide every three seconds,” L’Oréal Paris and Balmain said jointly in a statement.



BECAUSE WE ALL WORTH IT #balmainxloreal Coming soon...

A post shared by OLIVIER R. (@olivier_rousteing) on


The new collab, which is set to debut just before Paris Fashion Week in September, will feature three new color themes involving 12 new shades. You can expect to shop the Balmain collab wherever L'Oréal is sold. Additionally, WWD reports there will be "a lipstick 'jewel edition' that showcases the three star shades from the tie-in, which is to be carried exclusively in Balmain stores, plus some other retailers, as well." Consider us sold.



WE WORTH IT #balmainxloreal Coming soon

A post shared by OLIVIER R. (@olivier_rousteing) on


From the looks of several Instagrams Olivier shared, the collection appears to be a mix of classic reds, pinks, and purples. We could stare at these bullets forever—or at least until September.

Have you tried L'Oréal's classic Color Riche lipstick? Which shade is your favorite?

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