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Kim Kardashian's New Makeup Line: A First Look

Kim Kardashian's New Makeup Line: A First Look

You're actually going to want these.

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Unless you've been MIA for the past week, you know that Kim Kardashian West surprised dropped a her own beauty brand on us. After some secretive Instagram posts and a ton of buzz, we finally got a peek at the products in all their Millennial pink glory this weekend. 

Kim's little sis Kylie might be known for her lips and those infamous lip kits, but Kim is banking on her legendary contour for the new KKW Beauty brand. Her first launch will include a Crème Contour and Highlight Kits. Kim shared in an Instagram that she'll be launching four kits in light, medium, dark, and deep dark to complement all skin tones. See the contour shades below:


Light, Medium, Dark, Deep Dark. #KKWBEAUTY Crème Contour and Highlight Kits coming 6.21 at 9am PST

A post shared by KKWBEAUTY (@kkwbeauty) on


According to Kim, each kit comes with a dual-ended contour stick, a dual-ended highlight stick that has a matte and shimmer highlight, and a brush and sponge blending tool. And from the looks of it, this new brush and sponge tool is going to be a total necessity in our kit.



Dual-ended blending brush and sponge, part of the Crème Contour and Highlight Kit, launching 6.21

A post shared by KKWBEAUTY (@kkwbeauty) on


And if you're still not convinced these contour sticks are the real deal, Kim's favorite makeup artist Mario Dedivanovic filmed tutorial on how to use them. And yeah, they're that good.



Part 1 🎥 @kkwbeauty #MakeupByMario #kimkardashian

A post shared by MARIO (@makeupbymario) on


Ready to get your contour on? You'll have to wait until 6/21 to get your hands on the goods, you can sign up for emails right now so you never miss a beat. And of course, keep checking Influenster for more updates!

What do you think of the new KKW Beauty launch? Would you buy this product? Let us know!

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