This Is Not A Drill–Kanye West is Coming Out With Makeup
This is major
Save space on your vanities, a Kanye West cosmetics line is coming your way! After making major moves in the fashion industry, it was only a matter of time before Yeezy entrenched into the world of cosmetics. Here's everything we know so far.
Rumor on the street is that his application to trademark the idea is currently processing, so there's no turning back now! The beauty biz, fashion peeps, and music lovers are already going into a frenzy over it. Named after Kanye's late mother, DONDA will include products like makeup, lotions, and perfumes. Possibly more, but the deets are still under wraps right now.
But if we're being honest, we're not totally surprised by this announcement. If you follow him on Twitter, you've probably already noticed he's been pretty transparent about his intentions to make DONDA into a lifestyle brand that could potentially expand it into the spheres of security, tech, energy, and medical research. They're all ideas in the works, but we still like to entertain the thought of a total Yeezy takeover. But, one thing's for sure, this is going to be major competition with Kylie Cosmetics.
Oooh, glam wars!
We'll keep you posted as more info comes along, but in the meantime tell us if you'd try Kanye's line in the comments below!