There's a New K-Beauty Brand Joining the Ranks of SEPHORA

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We hardly need to give you a reason to shop SEPHORA, but in case you were looking for just the perfect excuse to hit up the beauty hub this fall have we got the perfect one for you. This past September, we got wind of Kaja, a new K-beauty brand joining the shelves of SEPHORA—and after putting some of the goodies to the test, we can safely say this is a launch you won't want to let pass you buy. 

The brand new color cosmetic line combines the innovation of K-beauty (ahem cushion compact brilliance ahead) with photogenic packaging for a complete 47-piece collection for eyes, face, and lips. The SEPHORA-exclusive line draws packaging inspiration from tasty treats like mochi and cute bites like bento boxes—meaning every product is compact, portable, and ready for that 'Gram.

The products themselves are playful yet suitable for everyday wear, with the blushers and eyeshadows coming in as the standout hero products. The shades offered are natural and subtle for the casual wearer but also buildable for those days you want to take things up a notch. And yet, despite the quaintness of the blushes and shadows (just wait until you see that bento shadow trio), there are also highly practical and essential products such as a concealer, primer, and lip balm offered too. 

Click on to see our new favorite Kaja Beauty essentials. What will you shop? Share below! 

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Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio
Kaja Mochi Pop Bouncy Blush
Kaja Cheeky Stamp Blendable Blush
Kaja Don't Settle Concealer 01 Sweet Rice 0.21 oz/ 6.21 mL
Kaja 2's Company Nude Lipstick & Liner Duo
Kaja Cushy Vibe High-Pigment Lip Stain
Kaja Mood Balm Color Changing Lip Moisturizer

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