In a world where Instagram makeup and Kylie Lip Kits are about as common as water and air, when someone even utters the words Kardashian and makeup, not a false eyelash is batted. But when we heard that longtime glamsquadder to the Kardashian krew, Joyce Bonelli, was taking her knowledge and expertise and launching her own cosmetics collection, we knew this wasn't just another ploy to cash in on the Kardashian name—Joyce knows her stuff. Get the scoop on the makeup news below!
In a recent interview with The Cut, Joyce shared that she is hard at work on her very own line that is all about the "ritual of beauty for a woman" and despite her reputation as the woman behind Khole's va-va-voom makeup (Joyce is over Instagram makeup FYI), she's really into focusing on women's natural beauty.
Although we don't know exactly what Joyce will be launching, she did share that she'll be selling a small selection of products that she's really passionate about, one of which is a brow gel that she's testing herself! "I’m into legit gluing them in place," Joyce says of her brows in the interview. "It’s clear in color, I’m not trying to add any shimmer or gold. It lasts all day, so that when I touch my face and rub my brow, it’s still there. It doesn’t look like makeup, but just keeps it where it is supposed to be." Um, yes please!
If you're wondering when you'll be able to get your hands on Joyce's products, she said she's planning on a September or October release date—just in time for making that holiday wish list!
In the mean time, shop these other Kardashian-Jenner-squad beauty brands:
Launched by the queen of Kardashian hair, Jen Atkin, Ouai Haircare has a massive following. Influensters particularly love the wave spray.
Celebrity makeup artist Mario Dedivanovic partnered with ABH for this special edition palette. We can just imagine Kim swooning over this palette as much as we did.
When Kendall Jenner was tapped as the muse for The Estée Edit last year, she curated this transforming palette, which we haven't let out of our sight since it landed in our hot little hands.
Lastly, how could we mention Kardashian makeup without mentioning Kylie Jenner's very own lip kits? These Influensters' Reviewers' Choice Award Winners continue to wow—and sell out.
Are you excited for Joyce's new line? Have any of the above Kardashian-Jenner-approved products? Let us know your favorite!