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Whoa—A Fragrance Paintbrush Exists
Courtesy Jo Malone/Instagram

Whoa—A Fragrance Paintbrush Exists

Game. Changer.

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We're used to seeing cleansers in unique stick forms, but we definitely didn't expect to see our other fave beauty product—perfume—in a stick form. But that's just what we spotted this week on Sephora. Jo Loves dropped new clickable paintbrush perfume. Let us explain.


The new Fragrance Paintbrush from Jo Loves is a pen-like tube of fragrance with a brush on one end and a click on the other. Simply click the button à la click pen style and the brush is flooded with fragrance. You then apply the fragrance to your desired area by painting it on. Obviously you don't have to be a perfumer to know this is an entirely new way to get your scent on! 

We're loving the idea of a brush on application for more precise, concentrated scent say on your neck or behind your ears. And let's be honest, there's less of a chance of accidentally getting your fave perfume in your eyes or mouth. The new Fragrance Paint Brushes come in four unique scents: White Rose & Lemon Leaves, Pomelo, Red Truffle, and Green Orange and Coriander

Shop the brushes at Sephora for $55 right now. Which scent would you try? Share below!

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