Those 7 AM alarm rings and sack lunch-prepping days are on the horizon. Ah, yes, back-to-school season has snuck up on us once again. And although you might be dreading hitting the crowded malls, consider shopping for a cause instead of tossing things into your cart. During this back-to-school season, JCPenney is doing something big to help close the academic achievement gap—with your help.
The issue: Many children across the U.S. go to school without basic needs like socks and underwear. When kids don’t have these items, they often feel insecure, embarrassed, and end up missing school altogether. This back-to-school season, Pair Up JCPenney and the Y, to ensure all kids have what they need to succeed.
How you can help: This back-to-school season, JCPenney is inviting customers to “pair up” by participating in a special buy one, give one promotion that will provide kids in-need with basic undergarments. From Aug. 1-15, for every pack of kids’ socks and underwear sold at JCPenney, the retailer will donate a pack to the Y, up to 750,000 pairs.
On top of that, The JCPenney Foundation is making a $1M contribution to the Y to help close the academic achievement gap by supporting national afterschool and preschool programs including Summer Learning Loss Prevention, Power Scholars Academy and the Achiever’s Program.
An added bonus? Giving to charity helps you feel good, too. So go ahead and add a few items to your shopping list for an extra perk this back-to-school season. Together, let’s make sure school kids have what they need most!
Visit JCPenneyPairUp.com to learn more and help make a difference.