We're Celebrating the Launch of our First African Pride VoxBox with an Interview with Jazzmene Ford
Tips about your career... and your haircare routine.
Natural hair products for textured hair that provide salon results at a reasonable price? Sounds like an impossible equation. And yet, African Pride brought exactly this solution to the haircare market. Some of our lucky members recently received a few products from this beloved brand and to celebrate the launch of this new VoxBox, we thought we’d interview one of the wonderful people working for this exceptional company!
We always love to hear from female leaders in the beauty industry and Jazzmene Ford, Marketing Manager at African Pride, was kind enough to chat with us about what it’s like to work for African Pride and why it’s such an incredible brand to support.
Jazzmene, can you tell us a bit about yourself? How did your career path lead you to become a Marketing Manager at African Pride?
I am a Jacksonville native currently residing in Atlanta. I have a passion for all things beauty which led me to the haircare industry. Growing up, I loved perusing beauty supply stores on the weekends with my mom. That place is heaven for black girls everywhere and it definitely was that for me.
After receiving my MBA, I knew marketing would allow me to tap into my creative passions and business acumen. I’ve worked in Consumer Packaged Goods marketing since 2015. I started in the shelf-stable food space but got an awesome opportunity to work at Revlon, Inc on a top multicultural hair brand in 2016. I used that extensive strategic marketing experience to land my role here at Godrej North America on African Pride.
African Pride has a clear philosophy: empower women in their day-to-day life. How does this ethos translate in the way the business is led?
This is a motto we live by at African Pride - we are a small but mighty team of brilliant women on this brand. We are empowered daily in our company to bring our best selves to the job and put our foot forward to give our consumers the desires and needs she is specifically seeking. Coily consumers are often under-represented in today’s trending imagery or aesthetics. We go against the grain by celebrating her unique beauty, uplifting her voice, and giving her efficacious products that allow her beauty to shine through.
This past spring, we launched our brand new Olive Miracle Salon Quality Care collection. This is a line of three products: the Moisture Restore Curl Refresher, Foam Setting Mousse, and the Heat Protection Shine Mist. The collection is infused with Olive oil and Tea Tree oils to provide intense moisture, breakage protection, and a healthy shine. These items are for all hair types but are great for protective styling as we are in the prime season of box braids, stitch braids, goddess locs, and twists.
This line of products is also comparable to salon-quality formulations at a value price point. We’ve been met with rave reception from the stylist community so these items are also stylist approved! And we could not complete this VoxBox without our viral fan favorite, the Aloe and Coconut Water Pre-Shampoo Treatment, which is heaven-sent for those tough detangling sessions on wash days.
The hashtag for this VoxBox campaign is #GiveYourCoilsWhatTheyCrave - not only catchy but good advice! Your brand uses high-quality ingredients from African origins to achieve best-in-class results. Can you tell us more about the importance of natural ingredients in African Pride’s product formulation? Why are these key to a good haircare routine?
We service the coily girl and coily girls crave MOISTURE to keep their hair in a healthy luscious state. This is why our products are infused with rich ingredients like Honey, Shea Butter, Aloe, Flaxseed, etc. These ingredients are not only ultra-moisturizing, but they also soften, condition, and heal the hair. Deep conditioning and products that seal in moisture are the key to a good hair care routine and often, less is better.
What is your favorite African Pride product? And which product should our members start with if they are new to your brand?
We have a range of great items but I have to say that my all-time favorite African Pride product is the Olive Miracle Growth Oil. It's for all hair types and it’s great for oiling my scalp and doing hot oil treatments. I have definitely experienced some length retention with this product.
If you are new to the African Pride brand I recommend three of our hottest items:
- The Moisture Miracle Aloe and Coconut Pre-Shampoo Treatment.
- The Moisture Miracle 5 Essential Oils.
- The Moisture Miracle Coconut and Baobab Oil Leave-In Cream.
What importance do customer reviews have for African Pride? What are you curious to learn from our members when they try your products?
Everything we do is with our consumer in mind, so we need her first-hand feedback to know if we’re making the right decisions. This is why reviews are critical to us. We desire to know how we can improve and service her better. We are always curious to know information on the product performance, fragrance, texture, and her styling results.
We recently interviewed Morrishane Collins from Godrej, African Pride’s parent company. She told us about the #TakePrideAndVote initiative to protect and encourage voting in Black and Brown communities. What are other ways African Pride supports and empowers its community?
#TakePrideandVote was a very special initiative for the brand. We are proud that we were able to impact the voter turnout in 2020. Earlier this year, we partnered with comedian KevOnStage for a free virtual Keep Your Distance Comedy Show sponsored by African Pride. Due to the pandemic, we wanted to be a source of relief for our consumers in a difficult time so we bought the entertainment to her in her home. Not only do we amplify major causes, we aim to be a cultural influence as well. Later this year, we have major plans to unveil a new community initiative that is all about Nourishing Greatness, so stay tuned for those exciting details.
Psst... African Pride also collaborated with KevOnStage for a video showcasing the inspiring Kendria Strong and Morrishane Collins. It's 40 minutes long and feels like a podcast episode on the history of the company and how they make diversity their superpower. Also, comedians Kevin Fredericks and Angel Moore are hosting this talk and they're hilarious. Watch it right here.
Jazzmene Ford certainly inspired us with this one! Curious about African Pride products? Which one would you grab first? Tell us in the comments!