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Shop This Makeup Brush for a Good Cause

Shop This Makeup Brush for a Good Cause


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We love any reason to go shopping. But give us a product that gives back to the community, and we'll click buy faster than you can say "lipstick lover." With October being Breast Cancer Awareness month, there are a number of beauty brands making the pledge to help support the fight against breast cancer. 

Love Beauty Fully Love is the Foundation Brush
courtesy it cosmetics

One product that caught our attention is the limited-edition IT Cosmetics Love Beauty Fully™ Love is the Foundation Brush. For those IT Cosmetics loyalists, you know the brand releases a new Love Beauty Fully brush each year to help raise awareness and support Look Good Feel Better, a program that offers complimentary group, individual, and online sessions teaching confidence-building beauty techniques to people with cancer.

Love Beauty Fully Love is the Foundation Brush
courtesy it cosmetics

The pink, glittery brush features a unique heart-shaped head and is the same quality you know and love from IT Cosmetics. With densely packed, cruelty-free hair, the brush provides effortless, streak-free application for liquid, cream and powder foundations. And for every Love Beauty Fully Love is the Foundation Brush purchased during October, IT Cosmetics will donate one to the Look Good Feel Better program! So far, IT has donated more than $27 million in products.

That's not the only way the brand is helping the cause. IT is asking fans of the brand's cult-classic (and #1 CC cream on Influenster!) CC Cream with SPF 50+ to take before an after pictures wearing the product and using #ITCCchallenge. For every post shared using #ITCCchallenge, IT will donate $1 to Look Good Feel Better, up to $250,000 through the end of November.

So get to shopping and snapping to show your support!


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