Introducing Fenty Eau de Parfum from Fenty Beauty

Now you can smell like Rihanna

Corrie D.
ByCorrie D.
Staff

Apparently, launching beauty and skincare lines wasn't enough for Grammy-winner Rihanna. RiRi, born Robyn Rihanna Fenty, is back at it with a new product drop – and this time it's a fragrance. 

Fenty Eau de Parfum

Rihanna first learned about fragrance from her mother, who worked in the beauty industry in Barbados. She ultimately grew to value the deeply personal ritual of applying perfume daily and developed her signature approach of layering different scents together to create something unique. This passion for fragrance ultimately led her to the world’s fragrance capital, Grasse, France, where she worked alongside world-renowned LVMH Master Perfumer Jacques Cavallier Belletrud to create Fenty Eau de Parfum, a one-of-a-kind scent that cannot be categorized into a traditional olfactive family.

“Going to Grasse felt like going into another world, or realm, altogether. I remember waking up, getting ready, getting on the plane, landing, and walking straight to the garden. Right away, you could feel the history in the garden. You're walking through it, you can smell everything. It's just an experience from the moment you arrive." 

- Rihanna

Rihanna personally selected each ingredient in its purest form as a thoughtful representation of her essence, memories, and experiences. Combining magnolia and musk with tangerine, blueberry, and hints of Bulgarian rose absolute, geranium, and patchouli, this unique blend comprises a one-of-a-kind scent. Defying categorization, Fenty Eau de Parfum is spicy and sweet all at once and is designed to be worn by all people, for all occasions.

Rihanna for Fenty Eau de Parfum

Inspired by distinct memories and places from throughout Rihanna's life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California – Fenty Eau de Parfum is a fragrance personal both to herself and to others. It evokes the memories, connections, and experiences unique to each person through the power of scent.

"That's the thing I love the most: it's an experience, it's a memory, encapsulated into a fragrance. One smell, you'll never forget it."

- Rihanna 

Rihanna has always believed that fragrance is one of the most personal aspects of a beauty routine, and she wanted to weave that sensoriality into all elements of the Fenty Eau de Parfum experience – from the scent’s notes to the bottle design and even to the long, soft cloud that envelops you when you spray the perfume. A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and a beautiful amber-brown shade (Rihanna’s favorite color!).

"I wanted a rich color that really represented all genders from across all walks of life. Brown is my favorite color. Brown is who I am. Brown is what I come from. If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry to that. So, I wanted something brown, but also transparent — so you could see the liquid and the fragrance you're about to experience."

- Rihanna

Fenty Eau de Parfum ($120) will be available exclusively at fentybeauty.com on Tuesday, August 10, 2021.

Rihanna for Fenty Eau de Parfum

Let us know which scents are staples for you in the comments below – and share a pic in our #FavoriteFragrance Gallery! (Influenster app required to upload photos to galleries.) 

About the Author
Corrie D.
Corrie D.
Staff
I like to interview founders, share inspirational stories, and highlight unique products. I was a member of Influenster for many years before I joined the company. To see my reviews and product insights, follow my OG Influenster account: @corriedavidson. IG: @corrieatinfluenster