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5 Female Founders of Today’s Hottest Beauty Brands

5 Female Founders of Today’s Hottest Beauty Brands

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Happy International Women's Day! Today we draw special attention to women who have made economic, political and social achievements. For over 100 years International Women's Day has honored the extraordinary accomplishments of women while significant changes and attitudinal shifts have been made surrounding women’s equality, there is still work to be done before complete gender equality.

In honor of International Women’s Day, Influenster celebrates a few modern day women who have used their own entrepreneurial spirit to change the world of beauty. Read on to learn how these 3 women have followed in the footsteps of iconic beauty pioneers before them to create their own successful businesses and build some of the brands we know and love today.


1. Bobbi Brown of Bobbi Brown Cosmetics



BIRTHDATE: April 14, 1957


Bobbi Brown started her makeup line in 1991 after years of working as a makeup artist in fashion. Her new line garnered attention as one of the first to create beauty products that worked for a range of skin tones while other makeup companies were focusing on bright colors that only worked on white skin tones. For Bobbi, it started with a desire to feel comfortable in her own skin. By sticking to her natural color, Brown has been able to grow her company into a successful international brand! Today, Bobbi Brown Cosmetics is the #1 makeup artist brand founded by a woman. The brand is available in more than 60 countries and is distributed at exclusive retailers, as well as sold at freestanding stores.


+ New York Times Best Seller

+ #1 Makeup Artist Brand Founded by a Woman

+ Appointed to the Advisory Committee for Trade Policy Negotiations by President Obama

FIRST JOB: Before her company became synonymous with fresh, clean and modern beauty, Bobbi built a cult following in New York City as the go-to makeup artist for the natural makeup look.

FUN FACT: Bobbi Brown launched The Pretty Powerful Campaign for Women & Girls on International Women's Day in 2013, a global initiative dedicated to funding nonprofit organizations that strive to empower women and girls through education.


Bobbi Brown Products Influensters Love:

Bobbi Brown Products

Bobbi Brown Bronze Shimmer Brick Compact / Bobbi Brown BB Cream Broad Spectrum SPF 35 / Bobbi Brown Highlighting Powder - Bronze Glow


2. Wende Zomnir of  Urban Decay



A photo posted by Wende Zomnir (@udwende) on


Wende Zomnir and her co-founders were looking to redefine the limits of a cosmetic company. Launched in 1996, Urban Decay focused on expanding the color range of available cosmetics beyond pink, red and beige. Their first collection featured 10 lipsticks and 12 nail polishes inspired by the "seedier facets" of urban landscapes. Their bold colors continue to be a favorite amongst beauty junkies!


+ 2015 Achievers Award

FIRST JOB: Worked behind Elizabeth Arden counter

FUN FACT: Wende and her two sons are avid surfers and can frequently be found hanging ten on Newport Beach. 


Urban Decay Products Influensters Love: 

Urban Decay

Urban Decay Shadow Box Ammo / Urban Decay Naked Palette / Urban Decay Primer Potion


3. Samantha and Nicole Chapman of Real Techniques



A photo posted by Sam Chapman (@pixiwoos) on

BIRTHDATE: August 23, 1977, and September 20, 1980


In 2008, Samantha uploaded a smokey eye tutorial to her YouTube channel, Pixiwoo. Soon after her sister Nicola started to collaborate and the idea for Real Techniques began to formulate. They recognized a need for perfect tools to execute makeup artistry. In 2011, the Real Techniques brush collection was launched pairing unbelievable brush quality with professional education from the sisters. Since then they have grown into top makeup artists and their products have transformed makeup routines around the globe!


+ #1 ranked brush set on the Nylon Beauty Hit List

+ Top Tools of the Beauty Trade on Mode Glam Top 100

+Highest Rated Makeup Brush on the Influenster Reviewers' Choice Awards

FIRST JOB: Makeup artists!

FUN FACT: Samantha started working as a makeup artist soon after her 16th birthday! 

Real Techniques Products Influensters Love:

Real Techniques products

Real Techniques by Samantha Chapman Blush Brush / Real Techniques Miracle Complexion Sponge / Real Techniques by Samantha Chapman Setting Brush


2. Lisa Price of Carol's Daughter




In 1993, encouraged by her mother, Carol, Lisa began creating high-quality products in her Brooklyn kitchen. As family and friends experienced how these products transformed their hair and skin, she knew that I was on to something good. Her experimentation eventually led to a mail-order and online business in 1993, followed by the first store opening in Brooklyn in 1999. During the fall of 2005, she opened a second store on 125th Street in Harlem.

Today, Carol’s Daughter sells millions of dollars’ worth of products at its stores, on its website – as well as Target (TGT), Walgreens (WBA), Ulta Salon (ULTA), Sally Beauty (SBH) stores and the Home Shopping Network (HSNI).


+ Rebelle Agency Entrepreneur of the Year Award

+ Refinery 29's Top 29 Most Influential Women in the Beauty Industry

FIRST JOB: Although it wasn't her first job, Lisa worked in film and television production as a writer’s assistant for the hugely popular sitcom The Cosby Show.

FUN FACT:  Some investors in Carol's Daughter include Will and Jada Pinkett Smith, and Jay-Z.

Carol's Daughter Products Influensters Love:

Lisa Price Carol's Daughter

Carol's Daughter Minoi Set / Carol's Daughter Mimosa Hair Honey / Carol's Daughter Repairing Hair Mask


Do you have any female icons you look up to? Let us know about them in the comments! 

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