We like to think of mascara as the magic wand of the beauty kit. It's simple, unassuming and yet completely transformative. In fact, a winning combo of formula and brush design can make or break a beauty look. Lucky for us, there are a number of beauty brands who are making serious innovations when it comes to mascara. See five of the most unique below!
This new launch from Maybelline is for anyone who has ever dreamed of those perfect cat eye peepers. The wand only has bristles on one side of its curved, comb-like head. The unique design sweeps lashes to the side, all while lifting and plumping from the roots.
The brush head on Smith & Cult's newest mascara is bottle shaped to deposit product evenly across all lashes. The rounded shape is ideal for anyone who craves full, voluminous lashes without clumps—which really, isn't that everyone?
COVERGIRL So Lashy! blastPRO Mascara ($10.49)
Don't be fooled by the bizzare head on COVERGIRL's new mascara, this is one serious wand. The curved head contains tiny comb-like bristles as well as a rounded ball tip to attack every corner of lashes and get those hard-to-reach baby lashes.
Wander Beauty Unlashed Volume and Curl Mascara ($24) out Nov. 1
Although you'll have to wait until November 1 to get your hands on this new launch from Wander Beauty, trust us, it's worth it. The scoop-like wand head contains close-together, thick bristles on all sides to coat lashes and brush them upward for serious length and volume.
So this might be the most unexpected of all of the newest mascara launches. This vintage-inspired mascara kit from Besame contains a dry cake mascara that's water activated and a thick bristle brush wand. This particular kit is ideal for anyone who is a sucker for retro beauty and dreams of sexy pinup girl lashes.
Have you tried any of these mascara innovations? Let us know your favorite for getting the lashes of your dreams!