Those in the beauty world are likely already familiar with the concept of strobing. The idea is simple (for those who need a little refresher!): unlike contouring, you use light-reflecting makeup like creams, powder, and the like to highlighter certain areas of the face. Most commonly, strobing is done on the cheeks, brow bone, cupid's bow, bridge of the nose, etc., but it can really be done anywhere including the collar bone, legs, and other various parts of the body. And according to Instagram, the newest trend in highlighting is the inner eye.
Applying illuminator to the inner corners of the eyes can create a larger, doe-eyed look, as well as soften a heavy smokey eye or balance a sharp cat eye. But applying a lighter color in the corners has been a makeup technique beauty buffs have been using for years. In fact, you might even be doing this trick and not even realize it, but it's been creeping up a lot more frequently lately, and we're loving the look of it.
Our friends over at Byrdie pointed out that makeup artist Patrick Ta has been showing off this look on a lot of his celeb clients lately. We went through and picked out our favorite looks he's created and paired them with some of our favorite products to highlight our eyes.
This gorgeous look on Jenna Dewan-Tatum is all about that pink power. Not only did he use a soft rose gold shadow across the lid, but he applied a dash of shimmering cotton candy pink in the inner corners. Try: Ciaté London Glow-To Highlighter. These etheral powders might be touted as facial highlighters, but we see no reason they can't double as eyeshadows. The soft and reflective colors make them perfect picks for strobing around the brow bone and the inner corner.
Sometimes you can't beat a good old fashion silver shine. This bright light comes in full force at the corner of the eyes and slightly under the bottom lash line. Try: Wander Beauty Catch the Light Highlighter in Ivory. This creamy stick highlighter allows for precise application and blending. And with a striking ivory color, it's a classic option for any eye look.
Who says your highlighter has to be your typical pinks or whites? Shake it up with a little color. We love how Patrick blended this eye look with an emerald, gold, and ivory ombré. Mix it up yourself with any number of shimmering color options. Try: Anastasia Beverly Hills Aurora Glow Kit. This legendary glow kit features six mesmerizing shades that can be used alone or blended with your shadow to create an enhanced glowing gradient look. Plus, you can use them on your cheeks afterward to tie the whole look together!
Which look do you love most? Share with us how you're highlighting your eyes and don't forget to shop these products below!