Influenster Talks: Host Your Own Twitter Chat
A Twitter chat is an online event centered around the use of a hashtag on Twitter. A group of Twitter users will “meet” at a set time to discuss a certain topic using the designated hashtag. They are typically scheduled to occur during a specific time and allow you to have a live conversation. Twitter chats typically last for an hour. Participating in Twitter chats is a great opportunity to network and grow your circle.
For brands and bloggers, hosting a Twitter chat can help you gain exposure, solidify yourself as an expert resource, and raise awareness about issues or products you’re trying to promote. After you’ve participated in a few Twitter chats to learn the ropes, consider hosting your own!
The tweet chat tool, Twubs, is an excellent resource to create a branded Twitter chat room. Choose a brief original hashtag, and then register it on the site.
Once you’ve registered your hashtag, you can select additional information about the chat and connect it to your Twitter profile. You will also have the opportunity to add your headshot so that attendees will see who is hosting the chat.
After you’ve added details about the Twitter chat, a chat room will be created where you can track all of the tweets posted with your chat hashtag and also upload a custom banner for branding purposes.
Schedule your Twitter chat at least one month in advance and create a blog post or page detailing the date, time, and topic. Link users to http://twubs.com/yourhashtag so they can view the chat room. Promote your chat on all social media platforms, email newsletters, etc… to get as many participants as possible.
In the days leading up to the chat, promote the event at least once a day on Twitter and on the day of, post hourly reminders. Not only will this increase your attendance rate, it will also notify your followers so they are not alarmed when they see a flurry of tweets from you on their newsfeed.
Have a few tweets pre-written for the chat so that you can post them if there is a lull in conversation. During the Twitter chat, make sure to encourage participants to introduce themselves in the beginning to break the ice. Make the community feel welcomed in the beginning for more engagement during the rest of the chat. As the host, keep the conversation moving, ask and answer questions, and share links/resources.
After the tweet chat has concluded, use Storify to recap the chat for participants and those who missed it. Create a blog post that highlights the most popular tweets from the chat and link to the Storify feed to read more.
Have you participated in or hosted a Twitter chat before? What are some tips that you have to share?
Learn more social media tips & tricks from Stephanie at her blog, Geek Glam!