These are Influensters' Most-Searched Beauty Brands of 2018

10 of the best, ahead!

Caitlin M.
ByCaitlin M.

We know our Influensters were as busy as ever in 2018 testing, reviewing, and talking about their favorite products and brands. And when it comes to beauty products, no one knows the best of the best more so than our Influenster community. When it comes to Influenster's favorites of the year, we already know which beauty products they've been buzzing about thanks to the nearly 170 winners from this year's 2018 Reviewers' Choice: Best in Beauty Awards. But which brands were the most searched on Influenster? Well some of these may surprise you!

Although our community loves hair, skincare, and makeup, 2018 was all about makeup this year. We took a look back at the top ten most searched-for beauty brands on Influenster to see just which brands made a splash. Did your favorites make the list?


1. Anastasia Beverly Hills: It should come as no surprise that ABH is the most popular beauty brand that our Influensters searched for in 2018! This award-winning and fan-favorite brands has some of the most popular products on Influenster and continually launched some of the hottest new products of the year (we're looking at you Amrezy Highlighter!)

Top-rated product on Influenster:

Top-rated product on Influenster: Dipbrow Pomade (34,856 reviews, 4.7 stars, #1 in Eyebrow Pencils, Gels & Powders, Reviewers' Choice Award Winner)


2. Too FacedNext up, Influensters were searching all things Too Faced-related. From the new launches in the Sweet Peach Collection to Influenster's all-time favorites, Too Faced had it all in 2018. And Influensters couldn't get enough of it.

too faced better than sex

Top-reviewed product on Influenster: Better Than Sex Mascara (58,367, 4.4 stars, #8 in Mascara, Reviewers' Choice Award Winner)


3. tarteWhether they were on the hunt for more reviews on tarte's cult classic Shape Tape or leaving questions for their fellow Influensters about the brand's latest launch, Influensters were as curious as ever about this legendary brand. 

tarte shape tape

Top-reviewed product on Influenster: Shape Tape Contour Concealer (36,963, 4.7 stars, #1 in Concealer, Reviewers' Choice Award Winner)


4. Maybelline: We know our Influensters love a good drugstore beauty buy, so we weren't surprised at all when we spotted they were searching Maybelline! This affordable favorite had a big year thanks to a partnership with Gigi Hadid, some 'Gram-worthy palettes, and so much more.

maybelline Fit Me Matte + Poreless Foundation

Top-reviewed product on Influenster: Fit Me Matte + Poreless Foundation (52,207, 4.3 stars, #6 in Liquid Foundation, Reviewers' Choice Award Winner)


5. Huda Beauty: From palettes to lippies to the eyelashes that started it all, the Insta-famous brand has been making waves for a while now in the beauty world. And now Huda Beauty has officially caught the eyes of our members, making it the #5 most-searched beauty brand on Influenster. 

huda beauty Liquid Matte Lipstick

Top-reviewed product on Influenster: Liquid Matte Lipstick (4,332, 4.6 stars)


6. Morphe: But it's not just the usual suspects that piqued Influensters' interests. Morphe, a brand known for their plentiful palettes and quality makeup brushes, topped our list of popular beauty brand searches in 2018! 

morphe palette

Top-reviewed product on Influenster: Morphe x Jaclyn Hill Eyeshadow Palette (18,609, 4.8 stars, #2 in Eyeshadow Palettes) 


7. ColourPopWe don't have to tell you this was a big year for indie favorite ColourPop. Influensters couldn't help but want to know more about the brand behind both an award winning eyeshadow and a new Disney Princess-themed collection.

colourpop lip

Top-reviewed product on Influenster: Ultra Matte Lip (44,371, 4.2 stars)


8. wet n wild: Whether you're looking for a new highlighter, eyeliner, mascara, or lipstick, wet n wild has you covered. This drugstore beauty brand is so popular with Influensters that it scored two Reviewers' Choice Awards and a top spot in our most-searched-for beauty brands.

wet n wild megaglo highlighter

Top-reviewed product on Influenster: MegaGlo Highlighting Powder (15,416, 4.6 stars, #6 in Highlighter, Reviewers' Choice Award Winner)


9. Fenty BeautyAny year is bound to be a big one for Rihanna and Fenty, and 2018 was no different. Influensters couldn't get enough of this brand awarding it a Reviewers' Choice Award for Best Luxury Foundation and a spot on our most popular searches list!

fenty beauty Pro Filt'r Soft Matte Longwear Foundation

Top-reviewed product on Influenster: Pro Filt'r Soft Matte Longwear Foundation (9,149, 4.4 stars, #2 in Liquid Foundation, Reviewers' Choice Award Winner)


10. Kat Von D Beauty: Influenster-favorite Kat Von D Beauty rounds out the top ten most-searched beauty brands for 2018! And for good reason, between the legendary Tattoo Liner and Everlasting Liquid Liner (and any number of new launches, hello Lolita Collection!), KVD is always a good choice. 

kat von d beauty everlasting liquid lipstick

Top-reviewed product on Influenster: Everlasting Liquid Lipstick (53,163, 4.5 stars, Reviewers' Choice Award Winner)


What are your most-beloved brands or products of the year? Share below!

About the Author
Caitlin M.
Caitlin M.
Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller