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We Tested An As-Seen-On-TV Product—And It Worked

We Tested An As-Seen-On-TV Product—And It Worked

Mind blown.

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I'm going to preface this saying: I tested this product for a very strange reason. A few months ago, my mom told me she saw an infomercial for a straightening hair brush. I immediately began laughing, telling her how dumb that is and that it can't possibly work. She finished the conversation by saying she purchased it and that "I'll see." Fast forward to now, and an "As-Seen-On-TV" straightening paddle brush—namely, the Infiniti Pro by Conair Diamond-Infused Ceramic Hot Paddle Brush—landed on my desk, and I was determined to prove to my mom wrong. This thing can't possibly work, I thought. Or can it?

The product: Infiniti Pro by Conair Diamond-Infused Ceramic Hot Paddle Brush ($39.99)

Infiniti Pro by Conair Diamond-Infused Ceramic Hot Paddle Brush

What it is: Part hair brush, part hair straightener, this hybrid hair tool claims to use "advanced ionic conditioning" silicone bristles and "diamond ceramic technology" to straighten hair. Basically, think of it as a paddle brush that decided it wanted to be a flat iron.

Our take: As you know, I was pretty much determined not to like this product—I know, I know—so when I opened the box, I was tough to criticize everything. These bristles are going to tug, the paddle will never get hot enough. Well, I can happily say, neither turned out to be true.

First off, the product is incredibly easy to use. Almost too easy. You decide which temperature setting is right for you—low, medium, and high. (I chose medium or 375 degrees, which is for average to thick hair.) The brush heated up in minutes, and I was good to go. I decided to test this out on hair that was on its last leg of an at-home blow out. I had slept in a ponytail and worn it in a bun all day, so my hair was slightly wavy and full of crimps and bends. Had I used this on my natural mermaid waves, I would've bumped the setting up to high.

I began by sectioning the hair and running the brush through each section with the paddle portion facing up. To my pleasant surprise, the silicone bristles didn't tug and nothing got tangled. With just one brush, my hair was free of any ponytail bends or creases. You win, Mom.

I continued brushing my whole head, sectioning the hair every so slightly. In less than ten minutes (it took a bit longer because I stopped mid-way for a selfie), my hair was Jennifer Aniston straight. Zero waves, bends, or creases. I'm quite positive somewhere my mom is laughing reading this.

Although I found myself a solid convert, the brush isn't totally perfect. The ceramic plate under the bristles gets really hot. And although, it's a lot harder to come into contact with than a normal flat iron, my finger did still manage to find an edge of the plate, and it hurt, pretty bad. And despite the bristles not tugging or pulling, they are on the larger side, so they're not ideal for getting out real knots or tangles. So be sure to take a normal brush to your locks before using.

Lastly, because I chose to test this on somewhat styled hair, I didn't have a lick of trouble getting my hair to smooth out. But had I used it on my typical air-dried waves, it might have taken a bit longer and frizz might have been more of an issue.

Bottom line: Will this completely replace your flat iron? If you're starting with very curly or overly frizzy hair, probably not. But, if you are looking to smooth out kinks, bends, and unwanted waves, you're in for a treat. For me, this brush took my slept on hair from meh to camera ready in less than ten minutes. Ultimately, it just goes to show, Mom is usually right.

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