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INCOMING! YSL Mascara Vinyl Couture

INCOMING! YSL Mascara Vinyl Couture

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Vinyl is the new black—in the makeup world at least. We're giving our beloved classic jet-black mascara a break this season and we couldn't be more excited about it. Now's the time to show off our fun side with the help of 's color pop. 


A photo posted by YSL Beauty Official (@yslbeauty) on


The scoop:

YSL is changing the way we look at colorful mascara. Their revolutionary product, Mascara Vinyl Couture, provides intense, super shiny color for lashes while giving length, volume, and curl. This luxurious mascara will cost beauty experts $29.00 per tube. Try one of the nine colors: aubergine, green, hazel, blue, pink, purple, dark sparkle, gold sparkle, or, for those who stick to classics—black. 


A photo posted by @influenster on


What Influensters are saying:


Get a sneak peek at the mascaras and their powerful color payoff here:


We're dying to know, which color do you want to try first?

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