INCOMING! NEW Unisex Fragrance from Calvin Klein!
Calvin Klein’s original unisex fragrance—CK One—was released twenty-one years ago. Now the company is appealing to a new generation with a second unisex fragrance called Ck2 to be launched exclusively at Macy’s in February 2016.
Camillo Pane, Executive Vice President, Category Development, for Coty Inc. explained to WWD:
“Ck2 is a new gender-free fragrance that celebrates the endless possibilities of modern connections between two people. We are targeting a new generation that values authenticity and fluidity in their everyday lives, and Ck2 encapsulates this in every facet of the brand, whether via the scent, packaging, or campaign creative.”
The fragrance will be produced by International Flavors and Fragrances and has an urban, woody, fresh blend - including notes of wasabi, mandarin and “wet cobblestones,” according to Vincent Brun, V.P. of Global Marketing for Calvin Klein Fragrances and Cosmetics at Coty Inc.
The scent is contained in a glass cylinder, it comes accompanied with a clear base to keep on your dresser. We love that whether the bottle is upside in your hand or upright on the base, you can still read the ck2 logo! Calvin Klein is planning on selling the scent as an eau de toilette spray in three sizes, and also as a body lotion, shower gel, deodorant stick and rollerball!
Are you excited for this new fragrance? Which is your favorite fragrance from Calvin Klein? Let us know in the comments!