This Makeup Brand is for Maximalists

All. The. Things.

View
Share Tweet Pin
153

From fashion to home decor and design, minimalism is the new gold standard for pretty much everything. But hardly any industry has embraced that minimal life more so than the beauty world. The industry, which had previously thrived off the idea of all.the.things., has seen a bit of a transition to clean packaging and barely there coverage—we're looking at you "no-makeup makeup."

But despite a move toward the Marie Kondoed life, there's one makeup brand that's encouraging the exact opposite. In fact, it's calling for all the maximalists out there. Meet IL MAKIAGE, a new “100% high maintenance brand" focused on those makeup lovers who aren't ashamed to admit they turn to a whole army of products to get their desired look. 

The brand, which dropped just this June, launched with 1,000+ SKUs, including a foundation range with 50 shade offerings, lip products, and eye products. Although all of the products are exclusive to ilmakiage.com, if you happen to live in NYC, you can also visit the brand's shoppable exhibit in Soho.

Ready to see our picks from the new line? Click on and be sure to leave a comment below with which products you're excited to try!

Begin Slideshow
This Makeup Brand is for Maximalists Begin
Il Makiage Woke Up Like This Flawless Base Foundation
Il Makiage Classic Foundation Brush #102
Il Makiage Hypnotize Fill & Fix Brow Shaper
Il Makiage Inkliner
Il Makiage Ready or Not Color Boss Pro Palette
Il Makiage Color Boss Squad
Il Makiage Color Master Lip Palette
Il Makiage Infinity Long-Wear Matte Lip Cream

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

Sign up to join our community!