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Huda Beauty's Big Foundation Launch is Finally Here
Courtesy Huda Kattan/Instagram

Huda Beauty's Big Foundation Launch is Finally Here

And it's already selling out.

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This week has been an exciting week for beauty lovers. Several new brands have hit the stores: Being beauty landing at Ulta, NYX dropping a chrome collection, and of course Gigi x Maybelline hitting store. After much anticipation all week, Huda Beauty's big launch is finally here, too. Huda Beauty's new #FauxFilter Foundation has officially dropped in Sephora and is already selling out! 

huda beauty faux filter foundation

The new liquid foundation has been on our radar for a while now. And how could it not be? With other hit Huda products like her matte lipstick, highlighters, and limited-edition palettes, the #FauxFilter Foundation is destined to be another cult-hit. The full-coverage foundation is designed to give an airbrushed finish à la Huda, who is known for the impeccable flawless visage. It's also formulated with ultra-refined pigments to "erase blemishes, conceal hyperpigmentation, smooth skin, and blur imperfections." Are you excited yet?

As if that wasn't enough to get you going, the shade options are pretty impressive. With 30 colors launching right off the bat, Huda's new line follows Fenty's suit with the inclusivity. See them all below.

huda foundation
courtesy huda kattan/instagram


You can shop the #FauxFilter Foundation right now for $40 a bottle exclusively at Sephora. But act fast! We just checked and some of the shades are already sold out!

What do you think of Huda's new launch? Have you tried any Huda Beauty products? Leave your thoughts below!

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