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How to Keep Color-Treated Hair Looking Gorgeous
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How to Keep Color-Treated Hair Looking Gorgeous

Keep it colorful.

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Ever noticed that changing your hair color changes your point of view? Whether you're celebrating a promotion or getting over a broken heart, going a few shades lighter or darker can alter not only how you look, but also how you feel. But, once you've taken the plunge and dyed your locks, the real work begins. We've partnered with L'Oréal Paris Color Vibrancy Intensive to help you keep your color looking the way it did your first dyed day and to protect and repair dry or damaged color-treated hair.

1. Wait to wash

Just dyed or re-dyed your hair? Don't jump in the shower! The longer you can stretch your blowout the better. Avoiding water for a few days will give your hair time to recover and the color a chance to set in.

2. Use Color Vibrancy Intensive

Color Vibrancy Intensive shampoo and Color Vibrancy Intensive conditioner provide the perfect level of protection for color-treated hair. This nourishing duo repairs fragile dry, damaged hair with an antioxidant, UV formula to protect hair fibers and extend color and ceramides that mend damaged hair. As hair is repaired, it's also protected. You'll see more vibrant color for up to 60 days.

3. Keep it cool

The hotter the water, the faster your color will fade. Super hot showers can zap the brilliance right out of your hair, plus it dries out your locks. Stick to warm or cool showers for longer-lasting color.

4. Moisturize

Whether your hair is already visibly damaged from color-treating or you want to protect weak and over-processed strands, the Color Vibrancy Intensive Post Color Repair Mask is your new secret weapon. Apply it twice each week—simply massage the mask into wet hair after using Color Vibrancy Intensive Shampoo. Let the mask sit for three to five minutes then rinse clean.

5. Say no to sun

Nothing bleaches out beautiful color faster than the sun. Even in winter the UV rays can damage your locks. The best way to fight back is to keep a hat nearby.

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