We Tried It: Going Platinum Blonde At Home

We Tried It: Going Platinum Blonde At Home

Steven S.
BySteven S.

Over the years, my platinum hair has become one of my most distinguishing characteristics. Many people ask me where I get my hair done, and are surprised when I tell them that I do it myself. I have been to a salon once to get it done professionally, paid an astounding $300. It took me multiple years to find the right products to accomplish the desired result.



Autumn smiles 🍂 #stateofsilver

A photo posted by Steven Willem (@stevenwillem) on


PRO TIP: Bleaching your own hair is easy, and will save you money and allow you to stay in control of the process.


1. Bleaching

While bleaching hair may not be the healthiest things to do, it won’t be as bad if you take good care of it afterwards. To bleach my hair, I use the Clairol Soy4Plex Pure White developer in strength 30 ($7.06, Amazon). If you have extremely dark hair, you may want to go for strength 40. Likewise, if you are already blonde, a 20 developer should be sufficient. In combination with the developer, I use Clairol BW2 Powder Lightener ($10, Amazon).  Mix the two products together to make a nice, thick concoction that will be applied to the hair. I usually keep it in for about 40 minutes, depending on the result.

PRO TIP: You might notice that your hair will turn yellow or even orange-y, which is completely normal. You want your hair to be as light as possible for the toner to work, so if you have dark yellow/orange hair after the first time bleaching, make sure to do it again.


2. Toning

Toning is crucial in getting platinum hair, as it eliminates the hair’s brassiness. I have tried many, many toners and had such difficulty finding the perfect one that actually works. The toner that has saved my life is the Satin toner in 12HLA: High Lift Ash Blonde ($10, Amazon). The great thing about this toner is that it is the only Aloe Vera based low ammonia cream toner available. To use the toner, you need to mix 1 part color with 2 parts of peroxide. Similar to the bleaching, I use the Clairol Soy4Plex Pure White for the toning in strength 20 ($5.30, Amazon). 

PRO TIP: Before applying the toner, make sure that you have absolutely no other styling products in your hair, as that may decrease the toner’s effectiveness.


Clairol Shimmer Lights Shampoo

3. Maintaining

The difficult part is now over, but it's super important to maintain the accomplished color by using the appropriate shampoo. Your hair’s natural oils will cause brassiness, which is exactly what we don't want, right?

PRO TIP: Because purple offsets yellow, I always wash my hair with purple shampoo.

There are many purple shampoos out there, but I like to use the Clairol Shimmer Lights Original Shampoo Blond & Silver ($8.99, Amazon). I believe it is at the cheaper end of the purple shampoo spectrum, and it works perfectly. I often leave the shampoo in for quite some time, as I enjoy the faint lavender hue in my hair. I love that my hair color changes depending on how long I leave in the shampoo — some days people tell me I have silver hair, while other days they think it’s purple or blue. For maximum effect, use the conditioner from the same line.


Not Your Mother's Deja Vu 'Du Style Extender

4. Styling

While this has nothing to do with platinum hair, I thought I’d share my favorite styling secret with you. The Not Your Mother's Déjà Vu ‘Do Style Extender ($5.66, Amazon) is a lightweight cream that blocks humidity and repels oils all while adding body and flexible hold. After taking a shower, I apply a nickel sized amount to my hair, paying extra attention to the areas of my hair that tend to get the most oily. I then blow dry my hair with a round brush to add shape and volume.


These are Steven's tricks for perfectly, platinum hair - what are yours? Will you be taking the plunge into platinum locks soon? Tell us all about it in the comments below! If you want to keep up with ALL of Steven's fashion and hair care adventures be sure to check out his blog - stateofsilver.com!