How Influensters are Watching the Super Bowl

How Influensters are Watching the Super Bowl

As everyone preps for Super Bowl’s 50th anniversary on February 7, 2016, we decided to survey over 6,000 Influensters to find out how engaged they are with the sporting event and their attitudes towards the time-honored tradition of commercials.

Here's what we found out!

+ 82% of American women plan on watching Super Bowl 50.

+ When it comes to a commercial, laughter is the best medicine. When asked about what makes a commercial the most eye­catching and/or memorable, American women cite the #1 quality to be one that makes them laugh (78%).

+ Women watching the Super Bowl give most of their attention to snack and beverage ads than personal care ads. Obviously, with the Super Bowl comes a chance to feast on t might come as no surprise that snack and beverage commercials (87%) emerged as the top category of ads that women pay the most attention to.

+ According to Influensters, certain snacks are perfect for the Super Bowl like Smartfood White Cheddar Cheese Popcorn, Bubba Burger Beef Patties, Tyson Any'tizers Chicken Hot Wings Buffalo Style, Doritos Nacho Cheese Flavored Chips, and Budweiser.

Check out our infographic below to see more fun facts about how Influenster ladies are watching the Super Bowl this year!

How American Women are Watching the Super Bowl Infographic