We're always chipper here at Influenster HQ when we get the scoop on new launches. We hear the words "lipstick," and we'll stop whatever we're doing. OK, not really, but this bit of beauty news did get us pretty excited. Hourglass Cosmetics launched the GIRL Lip Stylo collection ($32 each)—and it basically has girl boss written all over it. Here's what it's all about.
The 20 twist-up lipsticks from the GIRL Lip Stylo collection exude total girl power-ness. Each lipstick shade has a special name that evokes empowerment and positivity. The color range includes pinky and nude tones for a naturally flushed and plump lip look.
And that's not all: There's a social media movement centered around this launch that urges women to recognize the good in others and in themselves. The #GIRLFORGOOD campaign encourages people to upload photos of themselves or their friends to the Hourglass image generator on hourglasscosmetics.com and tag them with one of the 20 shade names—like Creator, Seeker, Icon, and Activist to name a few. In doing this, Hourglass hopes this will act as a well-needed initiative to remind ourselves and the women we love just how important it is to be supportive of the people we're surrounded by. And, of course, doing so with a splash of lipstick never hurts.
We love the message of positivity and support that the #GIRLFORGOOD campaign stands for. That's why we've teamed up with Hourglass for a special VirtualVox. Starting today several thousand Influensters will be participating in this campaign and joining the #GIRLFORGOOD movement.
Are YOU in our VirtualVox? Let us know below!